for this as much as possible, I suggest a focus on EV related repair categories and other cosmetic and additional services NOW so you will have customers trained to count on YOU for these types of services. Let's take a look at what these types of services consist of? TIRES! Yes, hopefully you will focus on tires now. But, do you? According to a Consumer Reports June 2021 Survey, only 16 percent of all customers purchased and/or had their tires installed at car dealerships. (https://www.consumerreports. org/tire-buying-maintenance/driving-forces-behind-tire-purchases-revealed-survey/). Tire business is a huge area of opportunity for any Dealership. Ancillary services related to tires are more important than ever. Dealerships should be recommending Alignments and Balances to extend tire life on a mileage interval schedule. COSMETICS! Strategize the types of high mileage makes, models and repairs you are willing to perform Paintless Dent Repair and things like paint repair, ding and scratch, and headlamp restoration can be a profit center if handled with the right approach. Make sure to narrow your offerings and establish acceptable gross margins for profitability and customer value. Also consider offering detail services and glass as retail revenue streams to accommodate your customer base. Create Op Codes and menus in your system and train Advisors to offer these services proactively. CHANGING FOCUS ON CONVENTIONAL OFFERINGS - WIDENING THE NET ON CONVENTIONAL CUSTOMERS A huge part of the EV strategy in our service drives come from our NON-EV, conventional internal combustion engine customers. As you get more and more JANUARY FEBRUARY 2022 || FIXED OPS MAGAZINE 53https://www.consumerreports http://powerpusher.com