wide exposure when AutoNation partnered with Exide batteries and started selling a lifetime battery warranty in 2017. Southeast Toyota distributors followed suit with Interstate battery in 2019, rolling out the lifetime battery warranty on new customer-paid batteries. HOW DOES THE LIFETIME BATTERY WARRANTY WORK? When a customer needs a new battery, either through warranty replacement or customer pay, they are offered two options in the service department: either the battery with the standard warranty from the manufacturer or a battery with a lifetime warranty. " In running an organized profitable Parts and Service Department it requires a roadmap to continued success. With a lifetime battery warranty you can increase your gross profit on battery sales and also offer the customer a better warranty. " said Jerome George, Service Director at Village Cadillac Toyota in Homosassa, FL. In 2020, Mr. George's department started offering a lifetime warranty in service. He reports, " A lifetime battery warranty has allowed us a new path for attracting new customers while also retaining our current customers " A lifetime battery warranty has allowed us a new path for attracting new customers while also retaining our current customers HOW TO FIND NEW PROFITS IN EXISTING BATTERY SALES To resolve that, let's start with the same example given above. The service advisor offers the guest two options. The first option is a replacement battery with installation for $199. This battery comes with the battery's standard warranty. The second option is the replacement and battery install at a price of $279. This battery comes with a lifetime warranty. The cost of the lifetime warranty is paid to the administrator to handle future claims and the difference is extra profit for the dealership's service department. JANUARY FEBRUARY 2022 || FIXED OPS MAGAZINE 57https://www.infomedia.com.au/