Fixed Ops Magazine 2022 Vol 19-1 - 58

LIFETIME WARRANTIES COVER ALL
BATTERY BRANDS
Lifetime contracts are agnostic to the battery manufacturers.
So regardless if your store currently sells AC Delco,
Interstate or your OEM labeled batteries, a lifetime
contract can be upsold on any battery make or size.
Richard Bustello, GM of Brickell Honda, Brickell Mazda
and Luxury Motors, started offering his clients a lifetime
battery warranty at all three locations. " Due to the
weather in Miami our customers are constantly replacing
batteries. We find that this program helps fixed ops
make a better margin on battery sales and now gives us
the ability to monetize OEM replacement batteries in a
new way. The fact that we didn't have to change from
our current branded batteries and could now offer a
lifetime warranty made this program a no brainer. "
SEAMLESS INTEGRATION
A key component of any service drive program is to
make it easy for the advisor. Dealer Management Systems
(DMS) integration is a must. You must trigger
the op-code to auto populate the customer contract
from the existing repair order. This allows for no extra
manual entry for dealership personnel. " It has been a
seamless process rolling out the lifetime battery warranty
and our customers love it! " said George.
COVERAGE EXTENDS NATIONWIDE
A lifetime battery warranty allows for customers to
use the coverage at any battery retailer. " When our
58
guests do travel, " said Bill Keegan, Service Director at
Clearwater Cadillac / Jaguar / Land Rover in Clearwater,
FL " The lifetime battery warranty travels with them
and they are covered. "
GIVE CUSTOMERS FINANCIAL
PEACE OF MIND
" We have a large population of guests that are older
and living on fixed incomes " said Mr. George. " As prices
of everything keep rising, our guests like knowing
that the next time their battery needs to be replaced
there is only a $25 deductible, and the rest is covered.
Regardless of the costs of a battery and installation
years down the road. "
Scott Lear is president
of Dealer Benefit, a full
solutions product company
geared to automotive
dealerships. Dealer
Benefit brings products
to market through technology
and innovation
allowing dealership's
a new way to monetize.
Scott started selling cars in 1993 while home from
college at Auburn University and has been involved in
the automotive industry ever since. He can be reached
at slear@dealerbenefit.com
Fixed Ops Magazine 2022 Vol 19-1

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