Fixed Ops Magazine 2022 Vol 19-1 - 64
INVEST IN YOUR CUSTOMER
SERVICE PROGRAM
Investing in your customer service program is not about
being perfect, but rather, it is about being more human.
Embrace the opportunities to learn and improve by empowering
your team to speak as trusted advisors and
being compassionate to their community. By doing so,
you will see higher rates of success across the board
and the tangential benefit of keeping quality agents
longer.
The challenges are many, beginning with customer attrition.
As customer acquisition costs rise, there is a
premium on retaining those you have managed to nurture
for the long haul. If you are not looking for ways
to enhance your offering, know that another dealer is
working to win them over. For the moment, independent
repair shops that took a hit during the pandemic
have been slow to recover. Know that they will likely
re-emerge under new management to put a pinch on
dealer profits.
Let us also remember our dealership staff. There is no
mistaking the value of a great technician. The same can
64
be said of our most talented BDC agents, service advisors
and other support staff. Lombardi didn't say it, but
I have heard that if you take care of your employees,
they will take care of your customers. I believe it.
Sean Reyes oversees
all marketing efforts at
Recall Masters as Chief
Marketing Officer. Recall
Masters is the leading
provider of automotive
recall data, technology
and communications.
The company is dedicated
to helping automakers
and their dealers expedite the repair of recalled
vehicles and make the roadways safer for everyone.
Greater recall awareness and proactive recall management
helps automakers protect their brand and build
trusting relationships between the automotive industry
and consumers. Recall Masters is a privately-held company
based in Laguna Hills, CA. For more information,
please visit www.recallmasters.com.
http://www.recallmasters.com
Fixed Ops Magazine 2022 Vol 19-1
Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-1
Fixed Ops Magazine 2022 Vol 19-1 - 1
Fixed Ops Magazine 2022 Vol 19-1 - 2
Fixed Ops Magazine 2022 Vol 19-1 - 3
Fixed Ops Magazine 2022 Vol 19-1 - 4
Fixed Ops Magazine 2022 Vol 19-1 - 5
Fixed Ops Magazine 2022 Vol 19-1 - 6
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Fixed Ops Magazine 2022 Vol 19-1 - 13
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Fixed Ops Magazine 2022 Vol 19-1 - 63
Fixed Ops Magazine 2022 Vol 19-1 - 64
Fixed Ops Magazine 2022 Vol 19-1 - 65
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