FEATURE BY ERIC JOHNSTON IT'S THE PARTS It's Always Been the Parts T he world is changing fast in the auto business. Online vehicle sales and parts ecommerce solutions are making headlines and changing how dealers sell products to customers. You might think that everything in the dealership has changed ... and you would be right ... except for one thing. You still need to have parts at your dealership available for customers and they need to be available when your customers need them. Your parts department holds the keys to your profitability, efficiency, and customer satisfaction. But here's the question: Is your parts department an enabler or a bottleneck? PARTS ARE AND ALWAYS WILL BE THE GREAT ENABLER Parts are key to the largest operation in any dealership. You know, the teams that interact with your cus40 tomers 10 times more than sales ... the ones who keep them coming back to buy another vehicle from you. When it comes to parts: * Your service department can't operate successfully without them * The promises you make to your customers rely on them * Customer satisfaction and loyalty depend on them * Growing your share of the available market requires them * Your eCommerce sales need them Is your parts department an enabler or a bottleneck? Chances are you spent a lot of time choosing and implementing your parts ecommerce solution ... making it easier for more people to buy from you ... and that is great! But what about the quality of your parts inventory? This is a critically important