Fixed Ops Magazine 2022 Vol 19-6 - 53

Consumers want an easy buying process and a great
experience from a brand they know they can trust.
Once you have that, then you can leverage a pricing
strategy with higher margins.
Running an online parts business puts out what you put
in. This means you may need to invest time in your parts
website to drive more traffic and convert more buyers.
Digital retailing for the parts department is the online
presentation of parts and accessories.
INVEST TIME IN THE DETAILS
The first investment into digital retailing for the parts
department is selling your parts online through a
parts website. Then, you need to work on driving traffic
to your website with quality marketing that gets
your website in front of people. You must also provide
visitors with an amazing shopping experience with
digital retailing.
You need to leverage unique content on your website,
like robust parts descriptions and high-resolution
product photos, in order to drive traffic. If you rely
on catalog data for content on your website, you will
need to spend time updating various details, ensuring
up-to-date images and descriptions. It is not uncommon
for OEM catalogs to need some additional attention
to improve the customer experience, drive more
traffic, and promote more conversions.
With hundreds of parts in your catalog, trying to update
all of them at once is a major undertaking. Instead,
focus on the parts that are historically top sellers to
see a higher conversion rate. With proper imaging and
descriptions, these parts have the greatest potential
for higher profits.
When your parts website offers high-quality images and
consumer-friendly descriptions, it increases the number
of visitors and the number of shoppers that convert.
NOVEMBER DECEMBER 2022 || FIXED OPS MAGAZINE
53

Fixed Ops Magazine 2022 Vol 19-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-6

Fixed Ops Magazine 2022 Vol 19-6 - 1
Fixed Ops Magazine 2022 Vol 19-6 - 2
Fixed Ops Magazine 2022 Vol 19-6 - 3
Fixed Ops Magazine 2022 Vol 19-6 - 4
Fixed Ops Magazine 2022 Vol 19-6 - 5
Fixed Ops Magazine 2022 Vol 19-6 - 6
Fixed Ops Magazine 2022 Vol 19-6 - 7
Fixed Ops Magazine 2022 Vol 19-6 - 8
Fixed Ops Magazine 2022 Vol 19-6 - 9
Fixed Ops Magazine 2022 Vol 19-6 - 10
Fixed Ops Magazine 2022 Vol 19-6 - 11
Fixed Ops Magazine 2022 Vol 19-6 - 12
Fixed Ops Magazine 2022 Vol 19-6 - 13
Fixed Ops Magazine 2022 Vol 19-6 - 14
Fixed Ops Magazine 2022 Vol 19-6 - 15
Fixed Ops Magazine 2022 Vol 19-6 - 16
Fixed Ops Magazine 2022 Vol 19-6 - 17
Fixed Ops Magazine 2022 Vol 19-6 - 18
Fixed Ops Magazine 2022 Vol 19-6 - 19
Fixed Ops Magazine 2022 Vol 19-6 - 20
Fixed Ops Magazine 2022 Vol 19-6 - 21
Fixed Ops Magazine 2022 Vol 19-6 - 22
Fixed Ops Magazine 2022 Vol 19-6 - 23
Fixed Ops Magazine 2022 Vol 19-6 - 24
Fixed Ops Magazine 2022 Vol 19-6 - 25
Fixed Ops Magazine 2022 Vol 19-6 - 26
Fixed Ops Magazine 2022 Vol 19-6 - 27
Fixed Ops Magazine 2022 Vol 19-6 - 28
Fixed Ops Magazine 2022 Vol 19-6 - 29
Fixed Ops Magazine 2022 Vol 19-6 - 30
Fixed Ops Magazine 2022 Vol 19-6 - 31
Fixed Ops Magazine 2022 Vol 19-6 - 32
Fixed Ops Magazine 2022 Vol 19-6 - 33
Fixed Ops Magazine 2022 Vol 19-6 - 34
Fixed Ops Magazine 2022 Vol 19-6 - 35
Fixed Ops Magazine 2022 Vol 19-6 - 36
Fixed Ops Magazine 2022 Vol 19-6 - 37
Fixed Ops Magazine 2022 Vol 19-6 - 38
Fixed Ops Magazine 2022 Vol 19-6 - 39
Fixed Ops Magazine 2022 Vol 19-6 - 40
Fixed Ops Magazine 2022 Vol 19-6 - 41
Fixed Ops Magazine 2022 Vol 19-6 - 42
Fixed Ops Magazine 2022 Vol 19-6 - 43
Fixed Ops Magazine 2022 Vol 19-6 - 44
Fixed Ops Magazine 2022 Vol 19-6 - 45
Fixed Ops Magazine 2022 Vol 19-6 - 46
Fixed Ops Magazine 2022 Vol 19-6 - 47
Fixed Ops Magazine 2022 Vol 19-6 - 48
Fixed Ops Magazine 2022 Vol 19-6 - 49
Fixed Ops Magazine 2022 Vol 19-6 - 50
Fixed Ops Magazine 2022 Vol 19-6 - 51
Fixed Ops Magazine 2022 Vol 19-6 - 52
Fixed Ops Magazine 2022 Vol 19-6 - 53
Fixed Ops Magazine 2022 Vol 19-6 - 54
Fixed Ops Magazine 2022 Vol 19-6 - 55
Fixed Ops Magazine 2022 Vol 19-6 - 56
Fixed Ops Magazine 2022 Vol 19-6 - 57
Fixed Ops Magazine 2022 Vol 19-6 - 58
Fixed Ops Magazine 2022 Vol 19-6 - 59
Fixed Ops Magazine 2022 Vol 19-6 - 60
Fixed Ops Magazine 2022 Vol 19-6 - 61
Fixed Ops Magazine 2022 Vol 19-6 - 62
Fixed Ops Magazine 2022 Vol 19-6 - 63
Fixed Ops Magazine 2022 Vol 19-6 - 64
Fixed Ops Magazine 2022 Vol 19-6 - 65
Fixed Ops Magazine 2022 Vol 19-6 - 66
Fixed Ops Magazine 2022 Vol 19-6 - 67
Fixed Ops Magazine 2022 Vol 19-6 - 68
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