Fixed Ops Magazine 2022 Vol 19-6 - 54

PROVIDE A GREAT SHOPPING EXPERIENCE
Giving consumers a great experience on your website
goes beyond having quality images and detailed descriptions.
You must also ensure the shopping experience
is smooth, from start to finish.
One way to provide this total shopping experience is
by making it easy for buyers to find the parts they are
looking for, including proper fitment. Asking for your
customer's VIN and giving them an easy-to-search
catalog based on their vehicle will make the shopping
experience fast, easy, and smooth. Plus, it will make
the buyer feel more confident in their purchase.
Additionally, you can give buyers a great experience
by suggesting other parts or materials needed to install
their chosen parts. By kitting, or bundling, these
items together, you provide the consumer with all the
items they will need to get the job done while also increasing
your profits.
Once the buyer has found their part, streamline the
purchasing process with easy checkout and convenient
delivery options that cater to local and national
customers.
JOIN THE FUTURE OF PARTS COMMERCE
The average parts department today relies solely on
their local market for all of their business. Running an
54
eCommerce business is a new adventure. However, every
day, more of the world we live in is becoming digital.
And soon, parts departments relying only on their
local market will find it harder and harder to compete
with their online counterparts.
The future of parts commerce is digital selling. Parts
departments that are ready to dive in, build a website,
and invest time into digital retailing have the potential
to grow their business nationwide. To get started,
consider partnering with a parts eCommerce company
that can help you provide customers with a modern
customer experience and is an expert in parts digital
retailing.
Mike Rich is the Vice
President of Marketing
at RevolutionParts,
a software company
focused on providing
dealerships with solutions
that make it easier
to sell more parts. Mike
has more than 15 years
of marketing experience,
focused on building teams and driving growth.
When he is not devising marketing campaigns, Mike
enjoys spending time with his family or hiding in the
garage, wrenching on classic cars.
Fixed Ops Magazine 2022 Vol 19-6

Table of Contents for the Digital Edition of Fixed Ops Magazine 2022 Vol 19-6
