FEATURE BY JOSH ROBIN EV HOME CHARGERS Do you have a dealership strategy to capture this revenue opportunity? W hen we talk about electric vehicles, we have to talk about service equipment and infrastructure. Never before in the history of your dealership have you had to engage in a conversation with your customer about the availability of fuel for the vehicles you are selling. Never before have you needed to have an internal conversation about your own fueling infrastructure for vehicles. EV MARKET SEGMENT INFLUENCERS Vehicle OEMs and the federal government are investing billions of dollars into the EV market. They are actively driving adoption through product offerings and legislative incentives. Once again, they are investing billions of dollars into this market. So, your job right now is to look to the future. Your EV customers may be a small part of your business today. But that segment is being forced to grow from those outside influences and you will be wise to adapt to it. Within the EV market there is currently a quiet, modern day gold rush taking place across the county. Large 28