their first choice. This can be done by using the right strategies and building good relationships. To provide wholesale customers with better service, you could borrow from eCommerce strategies. When dealers get set up to sell online, the main focus is often reaching customers across the country. However, you can use eCommerce strategies to provide your local wholesale customers with a better buying experience. eCOMMERCE STRATEGIES TO GROW YOUR WHOLESALE BUSINESS * Easy Online Ordering 24/7 * Quick Pricing References * Proper Fitment * Fast Delivery Options * Quality Digital Communication EASY ONLINE ORDERING When it comes to your wholesale customers, time is money. So the quicker they can source parts, the better. Your local mechanic only has a limited amount of time to find the right part when a vehicle comes in for repairs. This means that they will use the fastest method of sourcing and ordering. Of course, nothing is quicker and more convenient than online shopping. Having an online option gives your wholesale customers a way to order parts 24/7/365, whether your shop is open or not. Having an online option also makes it easier for them to see if you have their needed part in stock and available for them without having to pick up the phone and call your parts department. This is all true whether through your dealership website or your own separate parts web store. QUICK PRICING REFERENCES The last thing your wholesale customers want to do is call around to shops just to find a part at the right price. A good eCommerce solution will allow you to create custom views for your wholesale customers. The benefit is that they go onto your site (whether it is your dealership's website or a separate parts web store), and they get the designated pricing you have set for them. This saves them (and your team) a ton of time. MARCH APRIL 2022 || FIXED OPS MAGAZINE 53