Fixed Ops Magazine - 2022 Vol19 02 - 62

1. BEAUTIFICATION and PERSONALIZATION
Beautification (cleaning, ceramic coatings, etc.) is a
fairly easy business segment to join. You probably do
some of it now. So, just expand your offerings and
make sure your customers know you offer it. Personalization
(wheels, wraps, exhaust, etc.) presents
a little more of a challenge, but it is very doable. My
suggestion is to start off by partnering with some of
the existing providers. Sell the services. Sublet the
work. Take the opportunity to learn what to do. When
you have learned enough, offer some of the people
you have worked with a job. You
can provide a much better career
for them than the aftermarket
can offer. You will no doubt find
that these are relatively low-cost,
high-margin opportunities for consumers
to spend money on things
they WANT. These are fantastic
operations to be involved with.
62
Not only can these be CSI winners, but they can also
be great for retention and for selling more vehicles.
The low-hanging fruit
of these two
opportunities is the
wear repair.
2. WEAR REPAIR
Here is more good news: The low-hanging fruit of
these two opportunities is the wear repair. It is most
likely that you do these types of jobs already, just not
enough of them. There are billions of dollars being
spent each year on tires, brakes, alignments, wipers,
etc.-and less than 8% of that revenue is coming to
you. This is the very definition of low-hanging fruit. If
you dig a little deeper into the numbers,
you will find that the opportunity
in certain segments of wear repair
is also HUGE.
New-car dealers have 8.6 percent
share of the tire replacement market†
Dealers currently capture 11 percent
of their alignment opportunities††

Fixed Ops Magazine - 2022 Vol19 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 02

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