more customers. Simply sell a needed service to the people who are already there. YOU DON'T NEED A CRYSTAL BALL We don't actually have a crystal ball, but we do have history and plenty of data that will help us predict what the future likely holds. My advice is to get out in front of the problem. Don't be late to the party like many dealers were with inexpensive oil changes. This is not a future problem; this is a now problem. It's not EVs that will change the game; the game has already changed. Take the first step by making tires, alignments, and other wear items a major part of your business-growth strategy. The future is very bright; it's just very different and you need to adapt. And the time to act is now. * Automotive Aftermarket Suppliers Association (AASA) ** Modern Tire Dealer (MTD) *** Specialty Equipment Market Association (SEMA) † Modern Tire Dealer (MTD) †† Tire Profiles (TPI) data accumulated over 30 million vehicle scans 64 David Boyle brings more than 25 years of automotive experience to his role as Chief Operating Officer at Tire Profiles / TraXtion. In his role as President and Chief Operating Officer, David was directly responsible for all aspects of Tire Profiles' North American business. Over his career, David has logged thousands of hours in dealerships across the US and Canada and is a recognized industry authority on dealership fixed operations. Having been a senior executive for more than 20 years with two (MPI and Newgen) of the more successful automotive dealer suppliers, David is recognized as a successful operational leader in the automotive vendor arena.