Fixed Ops Magazine - 2022 Vol19 03 - 18

of mistakes by putting the wrong people in charge
of various things that didn't understand the online
game. " Switching to a strong eCommerce focus in the
parts department didn't just require time for training.
It also required time for testing.
This was especially true when it came to their digital
marketing tactics. " You have to keep a pulse on digital
marketing if you want to be successful, " says Justin.
With the help of RevolutionParts, Justin and his team
were able to pinpoint a few successful strategies. " We
were working on SEO and updating stuff in the backend.
You could see the different times where Google
would rescan the website and recognize what we had
done and just saw the scale. The sales just skyrocketed. "
Digital marketing became an essential tool to growing
their parts business. But testing marketing strategies
and setting up ads in-house would take over other
aspects of the department's daily processes. Justin
knew his department needed the business from dig18
ital
marketing, but it couldn't be consumed by it. " I
feel fortunate that I have a really good team here at
the dealership. "
PARTS ECOMMERCE EXCELLENCE AWARD
- Flow Automotive
* 2021 SALES PERFORMANCE
* TOTAL REVENUE: $10,321,385
* AVG ORDER VALUE: $205
* TOTAL # ORDERS: 50,228
Flow Automotive started in the '50s with one used
car dealership. Today, they are in 10 cities with over
45 franchises. They dedicated their business to hiring,

Fixed Ops Magazine - 2022 Vol19 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 03

Fixed Ops Magazine - 2022 Vol19 03 - 1
Fixed Ops Magazine - 2022 Vol19 03 - 2
Fixed Ops Magazine - 2022 Vol19 03 - 3
Fixed Ops Magazine - 2022 Vol19 03 - 4
Fixed Ops Magazine - 2022 Vol19 03 - 5
Fixed Ops Magazine - 2022 Vol19 03 - 6
Fixed Ops Magazine - 2022 Vol19 03 - 7
Fixed Ops Magazine - 2022 Vol19 03 - 8
Fixed Ops Magazine - 2022 Vol19 03 - 9
Fixed Ops Magazine - 2022 Vol19 03 - 10
Fixed Ops Magazine - 2022 Vol19 03 - 11
Fixed Ops Magazine - 2022 Vol19 03 - 12
Fixed Ops Magazine - 2022 Vol19 03 - 13
Fixed Ops Magazine - 2022 Vol19 03 - 14
Fixed Ops Magazine - 2022 Vol19 03 - 15
Fixed Ops Magazine - 2022 Vol19 03 - 16
Fixed Ops Magazine - 2022 Vol19 03 - 17
Fixed Ops Magazine - 2022 Vol19 03 - 18
Fixed Ops Magazine - 2022 Vol19 03 - 19
Fixed Ops Magazine - 2022 Vol19 03 - 20
Fixed Ops Magazine - 2022 Vol19 03 - 21
Fixed Ops Magazine - 2022 Vol19 03 - 22
Fixed Ops Magazine - 2022 Vol19 03 - 23
Fixed Ops Magazine - 2022 Vol19 03 - 24
Fixed Ops Magazine - 2022 Vol19 03 - 25
Fixed Ops Magazine - 2022 Vol19 03 - 26
Fixed Ops Magazine - 2022 Vol19 03 - 27
Fixed Ops Magazine - 2022 Vol19 03 - 28
Fixed Ops Magazine - 2022 Vol19 03 - 29
Fixed Ops Magazine - 2022 Vol19 03 - 30
Fixed Ops Magazine - 2022 Vol19 03 - 31
Fixed Ops Magazine - 2022 Vol19 03 - 32
Fixed Ops Magazine - 2022 Vol19 03 - 33
Fixed Ops Magazine - 2022 Vol19 03 - 34
Fixed Ops Magazine - 2022 Vol19 03 - 35
Fixed Ops Magazine - 2022 Vol19 03 - 36
Fixed Ops Magazine - 2022 Vol19 03 - 37
Fixed Ops Magazine - 2022 Vol19 03 - 38
Fixed Ops Magazine - 2022 Vol19 03 - 39
Fixed Ops Magazine - 2022 Vol19 03 - 40
Fixed Ops Magazine - 2022 Vol19 03 - 41
Fixed Ops Magazine - 2022 Vol19 03 - 42
Fixed Ops Magazine - 2022 Vol19 03 - 43
Fixed Ops Magazine - 2022 Vol19 03 - 44
Fixed Ops Magazine - 2022 Vol19 03 - 45
Fixed Ops Magazine - 2022 Vol19 03 - 46
Fixed Ops Magazine - 2022 Vol19 03 - 47
Fixed Ops Magazine - 2022 Vol19 03 - 48
Fixed Ops Magazine - 2022 Vol19 03 - 49
Fixed Ops Magazine - 2022 Vol19 03 - 50
Fixed Ops Magazine - 2022 Vol19 03 - 51
Fixed Ops Magazine - 2022 Vol19 03 - 52
Fixed Ops Magazine - 2022 Vol19 03 - 53
Fixed Ops Magazine - 2022 Vol19 03 - 54
Fixed Ops Magazine - 2022 Vol19 03 - 55
Fixed Ops Magazine - 2022 Vol19 03 - 56
Fixed Ops Magazine - 2022 Vol19 03 - 57
Fixed Ops Magazine - 2022 Vol19 03 - 58
Fixed Ops Magazine - 2022 Vol19 03 - 59
Fixed Ops Magazine - 2022 Vol19 03 - 60
Fixed Ops Magazine - 2022 Vol19 03 - 61
Fixed Ops Magazine - 2022 Vol19 03 - 62
Fixed Ops Magazine - 2022 Vol19 03 - 63
Fixed Ops Magazine - 2022 Vol19 03 - 64
Fixed Ops Magazine - 2022 Vol19 03 - 65
Fixed Ops Magazine - 2022 Vol19 03 - 66
Fixed Ops Magazine - 2022 Vol19 03 - 67
Fixed Ops Magazine - 2022 Vol19 03 - 68
https://www.nxtbookmedia.com