of mistakes by putting the wrong people in charge of various things that didn't understand the online game. " Switching to a strong eCommerce focus in the parts department didn't just require time for training. It also required time for testing. This was especially true when it came to their digital marketing tactics. " You have to keep a pulse on digital marketing if you want to be successful, " says Justin. With the help of RevolutionParts, Justin and his team were able to pinpoint a few successful strategies. " We were working on SEO and updating stuff in the backend. You could see the different times where Google would rescan the website and recognize what we had done and just saw the scale. The sales just skyrocketed. " Digital marketing became an essential tool to growing their parts business. But testing marketing strategies and setting up ads in-house would take over other aspects of the department's daily processes. Justin knew his department needed the business from dig18 ital marketing, but it couldn't be consumed by it. " I feel fortunate that I have a really good team here at the dealership. " PARTS ECOMMERCE EXCELLENCE AWARD - Flow Automotive * 2021 SALES PERFORMANCE * TOTAL REVENUE: $10,321,385 * AVG ORDER VALUE: $205 * TOTAL # ORDERS: 50,228 Flow Automotive started in the '50s with one used car dealership. Today, they are in 10 cities with over 45 franchises. They dedicated their business to hiring,