FEATURE BY JASON SIDERIS UNLOCK LONG-TERM PROFITABILITY A Flexible Service Experience Creates Lifetime Value I t should go without saying that one of today's top goals for dealers is to establish sustainable, longterm profitability. While the day-to-day rush of dealership operations and performance indicators such as inventory turns and revenue goals are important, there is no stability without an overarching vision for long-term success guiding the business. Without stability, there can be no permanent growth or improvement over time. UNLOCKING LONG-TERM PROFITABILITY What is the key to unlocking long-term profitability ... Increasing the lifetime value of customers coming to your dealership. The place to do that is not in the showroom, where revenue can fluctuate wildly month to month. The place to do that is in the financial backbone of the dealership: the service department. And the WAY to do it is to create a flexible service experience that meets customers' needs no matter where they are - by finally bringing your service department into the digital age. 32 THE STATUS QUO JUST DOESN'T CUT IT ANYMORE What does the status quo look like in your service department? Think back on the processes you've had in place for years: