Fixed Ops Magazine - 2022 Vol19 03 - 33

1. Customers make appointments by calling into the
dealership or walking in (with no appointment) the
day they want service on their vehicle. When checking
in this way, they first wait in line to be seen by an advisor,
which leads to an even longer wait as a multipoint
inspection is performed.
2. Customers are presented with service recommendations
in-person, usually in the form of a handwritten
piece of paper. If you have good advisors, they will
attempt to upsell at this point. Just remember that
without a solution in place to force this step and track
upsell opportunities, you are almost certainly missing
out on potential revenue here. More on that later.
3. Finally, let's not even go into getting work approved
by the customer. This is almost certain to waste your
advisors' time as they make phone calls and leave
voicemails in failed attempts to get in touch with the
customer. In the meantime, the vehicle sits on the lift,
taking up a bay because it has been taken apart by
your technicians.
Now, let's take a step back and consider: What is the
common flaw in all these steps and processes I have just
described? Each one relies on person-to-person interaction
which takes up valuable time.
This issue is that more and more often, your customers
are not staying at the dealership while their vehicle is
being worked on. The challenge is keeping communication
channels open while the customer is away.
MAY JUNE 2022 || FIXED OPS MAGAZINE
33
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Fixed Ops Magazine - 2022 Vol19 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 03

Fixed Ops Magazine - 2022 Vol19 03 - 1
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