Fixed Ops Magazine - 2022 Vol19 03 - 34
There is a lot that goes into the service experience that
can be hard to keep consistent and well executed. Processes
have to be fine-tuned to maximize efficiency
and sustainability.
How do you create a truly flexible service experience,
from start to finish, whether your customer is waiting in
your service lounge or heading back to the office?
THE POWER OF A TRULY FLEXIBLE
SERVICE EXPERIENCE
One of the greatest features of digital technology, at
least from a business perspective, is the way it has made
everything more convenient when people are not interacting
in person. The automotive retailing industry is no
exception. There are abundant opportunities to swap
out old, time-consuming, in-person processes for digital
alternatives that boost efficiency and improve the customer
experience without sacrificing profitability.
You can still provide a seamless, engaging experience
by reaching your customers WHEREVER THEY ARE
with digital processes.
Consider the following scenario and contrast it with the
status quo I outlined earlier:
1. A customer visits your website to schedule a service
appointment. She is able to view current vehicle information,
past vehicle repairs, needed maintenance, and
previously declined work online. With the click of a but34
Fixed Ops Magazine - 2022 Vol19 03
Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 03
Fixed Ops Magazine - 2022 Vol19 03 - 1
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Fixed Ops Magazine - 2022 Vol19 03 - 34
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