Fixed Ops Magazine - 2022 Vol19 03 - 36

approach that allows customers to schedule, review,
and approve work on their terms, whether in-store,
online, or both, while still allowing your dealership to
retain profitability, accuracy, and efficiency.
This is also how lifetime value is created. By implementing
a seamless and flexible service experience that
meets customers' needs wherever they are, your business
will inspire the kind of loyalty that translates into a
years-long, revenue-generating relationship.
This kind of control over the service process also empowers
you to force adherence to your preferred steps.
Think back to the service advisor who may or may not
be attempting the upsell with every customer. If you can
force that step (and others like it) with the help of digital
tools, you can minimize profit loss AND create brand
new profit opportunities every single day.
CREATING LIFETIME VALUE
Ultimately, a digital, seamless approach in service, or any
department, is about balancing a customer's needs with
36
the long-term success of your dealership. It is about
ensuring your customers are coming away not just satisfied,
but loyal for the long term.
That is what a flexible service experience will get you.
Are you ready to bring the financial backbone of your
dealership into the digital age?
Jason Sideris is vice
president of fixed operations
product management
at Reynolds
and Reynolds. For over
25 years in the automotive
industry, his focus
has been on how innovative
technology and
dealership processes
come together to create an efficient experience where
both dealership customers and employees thrive.

Fixed Ops Magazine - 2022 Vol19 03

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 03

Fixed Ops Magazine - 2022 Vol19 03 - 1
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