Fixed Ops Magazine - 2022 Vol19 03 - 51

growth. Instead of answering ringing phones, staff can
focus on areas commonly neglected like outbound
calls to your client database, first maintenance calls,
and manufacturer recalls. This not only drives revenue
today, but also revenue moving forward.
4. MODERNIZE SERVICE OFFERINGS
Automakers are launching electric vehicles left and
right. Forward-thinking dealerships are already getting
on board. Roughly 2,300 Ford
dealers have volunteered to become
EV-certified, which includes service
training.
I know there is a lot of talk in the dealership world about
whether service business will suffer once more EVs hit
the market. But EVs need tires, brakes, batteries, lights,
and steering and drivetrain maintenance. If you're going
to play in the EV sector, now is the time to start thinking
about adapting for it.
If you're going to
There was a lot of discussion about
EVs at NADA this year with the consensus
that they are the way of the
future. However, setbacks including
battery fires, infotainment snafus,
and the ongoing chip shortage have
delayed wide distribution. Even that
doesn't mean you shouldn't get a jump on the competition
and start preparing today.
play in the EV sector,
now is the time
to start thinking about
adapting for it.
An onsite charging station is an economical place to
start. You can also start training a few, high-level technicians
to work on EVs. Most OEMs
require intensive tech training. The
GMC Hummer EV, for example, requires
at least fourteen courses before
techs are ready to work on the
vehicles. Courses include instruction
on everything from how to remove
a battery to repairing the thermal
management system and high-voltage
system safety.
Currently, up to 70 percent of aftermarket
services of traditional vehicles
are handled by independent shops. Don't cede EVs
MAY JUNE 2022 || FIXED OPS MAGAZINE
51

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Fixed Ops Magazine - 2022 Vol19 03

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