to them too. Get a jump on preparing for this transition and your shop will become the service center for EVs in your market. Early marketing that positions you as a market leader for EV servicing will pay dividends in the future as they continue to grow in popularity. MAXIMIZING THE OPTIMIZING AND MODERNIZING Your slow and steady fixed ops department is a hero when it comes to gross profits. Maximize its effect even more by optimizing warranty labor rates and modernizing operations with digital documents, the help of a DVA, and embracing the ever-growing EV market. Do not let your competitor down the street beat you to the punch. Start planning today. Travis Peterson is the head of One View's Products and Services team, leveraging over 13 years of experience in the automotive industry. Travis has served as a former DMS sales rep, assistant comptroller for a 3-store dealer group, and member of the banking industry. Travis utilizes his experience to bring real-life dealership insight to One View's operations. The combination of Travis's passion for streamlining workflows, refining the user experience, and identifying unique solutions makes him One View's resident dealership expert and innovator. He can be reached at: travis.peterson@one-view.com. 52