Fixed Ops Magazine - 2022 Vol19 04 - 29
combustion engine) vehicle. You don't need to replace
parts that simply do not exist.
Fixed Ops is not the only area of the
dealership that could be affected.
Variable ops could also be selling
fewer cars. There is an increasing
trend of people keeping their vehicles
longer. Right now, the average
age of vehicles on the road is over
12 years. Because EVs are considered
more reliable than the average
ICE vehicle, this number could continue to increase as
fewer people will need to buy new cars as their cars
begin to " age out. "
HOW DEALERS CAN COMBAT THE
RISE IN EV SALES
On the surface, the rise of electric vehicle sales may
paint a dreary picture for Fixed Ops. However, there are
some upsides that Fixed Ops Departments can use to
their advantage.
There is an increasing
trend of people
keeping their
vehicles longer
As more people purchase EVs, the more reliant they will
be on the dealership for service and parts. This means
dealerships have an advantage over
their competitors in the aftermarket
and local repair shops. When an EV
needs attention, customers will be
more likely to go to their local dealership
for a repair, an enhancement,
or a replacement part. Local repair
shops are typically not trained in
how to service or repair an EV. Also,
the customers may not have confidence
that the local repair shops have the capabilities
to fix the vehicles with the newer technology. According
to research conducted by IMR in 2021, only 27.5%
of independent repair shops have invested in tools/
equipment to service EVs and HEVs (Hybrid electric
vehicles), and only 30.5% have invested in training.
Although EVs tend to need less in service and repairs,
consumers will be more likely to take their vehicle to
the dealership for service rather than an independent
shop when service is actually required. In turn, more
JULY AUGUST 2022 || FIXED OPS MAGAZINE
29
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Fixed Ops Magazine - 2022 Vol19 04
Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 04
Fixed Ops Magazine - 2022 Vol19 04 - 1
Fixed Ops Magazine - 2022 Vol19 04 - 2
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