repairs out of their own pocket, 52% of consumers opt for additional services while at the dealership. Customer Pay (CP) revenue remains critical to a dealer's financial health, though the growth in warranty revenue and state reimbursement laws also provide incentive. Many dealers are also using mobile repair vehicles to expand their service area and appeal to consumers who have largely ignored recall notices. Especially in the next evolution of vehicles where software and electronics recalls are front and center, the growth in mobile services will continue. In the battle to win consumers, recalls provide a significant advantage to franchise dealers over independent repair shops. Many dealers hope to make the best of that opportunity. Sean Reyes serves as Chief Marketing Officer at Recall Masters, the leading provider of automotive data, technology and communications in the automotive industry. The company is dedicated to helping automakers and their dealers expedite the repair of recalled vehicles and make the roadways safer for everyone. Greater recall awareness proactive protect and recall management helps automakers brand and build trusting relationships between automotive dealers and consumers. Recall Masters is a privately-held company based in Laguna Hills, CA. For more information, please visit www.recallmasters.com. their JULY AUGUST 2022 || FIXED OPS MAGAZINE 37http://www.recallmasters.com http://asidoors.com/FO1120