crease PVR. Lifetime battery coverages can be offered on new or used vehicles and fully integrate with all significant menu providers. Since they have retail price points from $399 to $599, this newly added ancillary product is showing percentages of 10% to 20% penetration nationally. It is a perfect product for a customer who intends to hold onto the car " forever " . SUMMARY Regardless of which approach a store utilizes with a lifetime battery warranty program, the ability for a dealership to innovate and stay ahead of the ever-changing landscape is paramount. For a dealership to succeed against volume headwinds and increase their service retention, they must look for products to help grow service retention. retention and gives fixed operations another way to monetize and increase the repair order. F&I OPPORTUNITIES In addition, the warranty battery product provides F&I with an additional opportunity to monetize and inScott Lear is president of Dealer Benefit, a full solutions product company geared to automotive dealerships. Dealer Benefit brings products to market through technology and innovation allowing dealership's a new way to monetize. Scott started selling cars in 1993 while home from college at Auburn University and has been involved in the automotive industry ever since. He can be reached at slear@dealerbenefit.com. 44