Fixed Ops Magazine - 2022 Vol19 04 - 51

chase a new vehicle, found a used car or truck, or hanging
on to their old daily driver, their goal is the same-to
keep their vehicle on the road longer, perform better,
and save money both in the shop and at the pump.
Educate your customers that investing in their vehicles
will pay dividends by increasing their car's reliability
through proper preventive maintenance, thereby returning
engine power and performance to like-new condition
and restoring fuel efficiency to optimal levels.
PRO TIP: In an attempt to alleviate high gas prices,
federal action was taken allowing 15 percent ethanol-blended
gasoline (E15) to be sold throughout
the summer months.
Unfortunately, ethanol-blended fuel can increase
engine deposits and corrosion, furthermore, many
customers are unaware that most gasoline already
contains up to 10 percent ethanol. The good news
is that there are products and services available to
address these concerns.
Capitalize on this additional opportunity and inform
customers how regular automotive maintenance
will help protect their vehicles from the
harmful effects of ethanol-blended fuel while helping
to restore optimum fuel efficiency.
FINAL THOUGHT
This summer is shaping up to be a perfect storm for
automotive service shops. Fixed operators are ideally
positioned to deliver tremendous value to their customers'
vehicles, while also saving them money at the
pump. This summer, opportunity is knocking on the
door ... will you be there to answer?
Andy Berlin brings 24
years of experience as
a chemist and product
technology advisor to
the BG Products R&D
team. He acts as a technical
advisor,
international
helping
and
domestic
distributors and
sales representatives
understand BG product
chemistry and applications. Andy writes technical articles
for the BG Blend'r and contributes content for use
in social media and digital marketing.
JULY AUGUST 2022 || FIXED OPS MAGAZINE
51

Fixed Ops Magazine - 2022 Vol19 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 04

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