er would you be to hitting your OEM's benchmark for servicing vehicles in your primary marketing area? If your dealership is interested in learning how to capture " known defectors " , and reach customers currently " in the market for service " , you can learn more at https://dealer.solera.com/knowndefectors/ Madison Crader has a diverse background in automotive marketing, focusing on seamless integration between Tier 1 and Tier 3 marketing strategies. Madison has experienced marketing from various perspectives from working with the OEMs and dealerships directly, to now serving the automotive industry from the technology and vendor relations side of the business. Currently she serves as the Lead Marketing Business Partner at Solera, where she strives to elevate consumer experiences and enhance dealership value at every stage of the vehicle lifecycle. SEPTEMBER OCTOBER 2022 || FIXED OPS MAGAZINE 23https://dealer.solera.com/knowndefectors/ https://dealersocket.com/crm-partner-ford/