$129.99 and Company B promotes a $10 OFF coupon for that same service, most customers will gravitate towards Company A because of the transparent price due to the lack of context on the $10 OFF Coupon. Maybe Company B is $30 more so even with a $10 OFF coupon they would still be $20 higher. In addition, data from our clients show that on average dealerships that advertise price rather than a discount have seen a 30%+ increase in engagements. MORE ENGAGEMENTS MEAN MORE SCHEDULED APPOINTMENTS. GIVE CUSTOMERS MORE WAYS TO PURCHASE SERVICE Did you know that 58% of today's service customers are declining or deferring service needed on their vehicle due to financial restraints? In addition, 40% of consumers don't have $400 in the bank for emergencies. Sadly, both of these stats are rising. Dealerships should embrace repair financing partnerships like Sunbit and DigniFi. Both are great companies that provide short SEPTEMBER OCTOBER 2022 || FIXED OPS MAGAZINE 25