Fixed Ops Magazine - 2022 Vol19 05 - 26

term financing options so your service customers don't
have to choose between their pocketbook and driving
a safer vehicle. Most dealerships do a great job of recommending
additional services and repairs customers
need to keep their vehicle running great. Promoting repair
financing options on your website is a great way
to let customers know this is available before they get
to your service lane.
SOFTWARE POWERS ONLINE
SERVICE MARKETING
Over the years, the automotive industry has figured out
how to advertise new and used vehicles online. Utilizing
an inventory management system, dealerships can
push thousands of vehicles to different sources. Some
examples of this include the dealership's DMS, vehicle
trade-in tools, digital retailing platforms, etc. This also
includes 3rd party inventory listing sites like Cars.com,
AutoTrader, and even creating dynamic inventory ads
on Facebook, Instagram, and Google.
With the most advanced service specials management
software on the market, FIXED OPS DIGITAL® customers
use this same strategy to integrate into several key
areas of their business. Imagine never having to worry
again if your oil change offer on your website is showing
the same price that is in your email or social media
campaign. Having a consistent pricing strategy across
the internet builds trust with your service customers and
gives them the online experience they are looking for.
THERE HAS NEVER BEEN A GREATER OPPORTUNITY
THAN RIGHT NOW FOR DEALERSHIP SERVICE
DEPARTMENTS. By providing a consistent message
online to setting and meeting expectations when the
customer arrives, dealerships have an opportunity for
real customer retention. Unfortunately, there is also a
chance dealerships will lose customers if they aren't
prepared to give them the kind of overall service experience
they are demanding.
Owen Moon is the CEO
of FIXED OPS DIGITAL,
Automotive's Premier
Service Marketing &
Technology Company
specializing
in Service,
Parts, Tire, Accessories,
and Collision Online
Marketing. Owen is
an accredited speaker
who has presented at automotive events such as Digital
Dealer and the Fixed Ops Roundtable. Owen can be
reached at 605-376-0195 or by email at
Owen@FixedOpsDigital.com.
26
http://www.Cars.com
Fixed Ops Magazine - 2022 Vol19 05

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2022 Vol19 05
