prevent that from happening and you're more likely to get approval. TARGET MARKETING There's no excuse for lazy marketing when every CRM on the market can segment customers according to specific parameters. Your CRM should organize, automate, and synchronize all customer communications across departments. Take advantage of this data to drive service campaigns through different channels, including email, text and phone campaigns. Think about campaigns focused on mileage maintenance and declined services. Reward your most loyal customers with extra attention. The top 20-percent of revenue-producing customers should hear from you once a quarter with either a service special, check-in call, or personal maintenance reminder. These customers are your best bet for steady income and will most likely refer you to family and friends. SEPTEMBER OCTOBER 2022 || FIXED OPS MAGAZINE 33http://admiglobal.com