(20% off when two services are performed during the same appointment). Any specific day of the week can be targeted to increase appointments on your typically slowest days. Customer loyalty programs also incentivize repeat business. GOOD COMMUNICATION BUILDS TRUST With the prevalence of cell phones and digital connectivity, customers expect timely and reliable communication. There are a number of ways technicians and advisors can communicate with customers through text messaging, photos, and video demonstrations. Make sure you and your staff are keeping customers informed. Be proactive. There are tools available to send automated reminder emails for scheduled appointments and notifications of upcoming service needs in advance, allowing customers to prepare for the expense. This communication not only builds trust with your customers, it can help keep the shop running efficiently. GET GOING Prep now for winter sales to increase daily appointments and help keep your shop running smoothly and profitably all year long. Remember to include social media platforms in your strategies to keep customers up to date and informed. Stay current and utilize seasonal incentives to inform, encourage, and incentivize consumers to schedule preventive maintenance and prevent costly future automotive issues. Dale Smith has 30 years in automotive repair and maintenance. Dale brings a breadth of experience as a BGU Instructor and Corporate Field Trainer by equipping sales reps and dealership personnel with skills to effectively make the most of their time and grow healthy relationships with their customers. 56