Fixed Ops Magazine - 2023 Vol 20 02 - 36

FEATURE BY MICHAEL F. WATKINS
SERVICE
AREA DOORS -
EMERGING
FACTORS
New Factors to Consider When Replacing Your
Service Area Doors
R
eplacing service bay doors in your dealership
used to be an open-and-shut case. Productivity,
aesthetics and reliability were the main criteria
for performance. Selecting and investing in new doors
was an easy decision.
But it's a different world now.
During the pandemic, service departments weren't very
busy. Now that it's largely behind us, customers are
catching up on deferred maintenance on their vehicles.
Thanks to rising interest rates, they're also holding onto
their cars longer than ever. As a result, auto dealer service
areas are busier than ever.
In addition, a technology wave is sweeping across dealerships,
revolutionizing nearly every aspect of their operations
- including the doors that are the main point of
entry to your customers' service experience.
Here are three existing factors you need to keep in mind
when evaluating high-performance doors for your ser36
vice
area - plus two emerging ones that you should also
consider as part of your selection process.
1. PRODUCTIVITY
For larger dealerships, maintaining a smooth traffic
flow into and out of the service area is a growing
challenge. Slow-moving doors shouldn't restrict the
flow of vehicles into and out of your service bays. Yet
that can happen when older sectional doors must
open and close hundreds of times per day.
Today's high-performance doors open and close at
up to 100 inches per second, ensuring that they keep
service area traffic moving smoothly. Sleek doors
equipped with clear or tinted window slats enable
service managers to see incoming traffic. Also, customers
can see if cars are waiting in the service lane
on the other side of the door. Because these doors
open so quickly, they also reduce or can eliminate
the possibility of vehicle-door collisions.
Many dealers say the fast opening and closing speeds
of today's high-performance doors create an unmis

Fixed Ops Magazine - 2023 Vol 20 02

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