Fixed Ops Magazine - 2023 Vol 20 02 - 44

FEATURE BY TIFFANY PEELER
YOUR
SERVICE
DEPARTMENT
NEEDS ...
THIS Sales Meeting!
f you're running a service department, there's no
doubt your goal is to motivate your advisors and
technicians to 100 percent efficiency every day
without sacrificing the customer experience or burning-out
valuable staff. You know your goals and how
they're tied to the success of your department. But,
for most service staff, any numbers beyond repair estimates
and paychecks are a mystery. It's time to give
your service department some love and hold sales
meetings focused on monthly targets and the skills
needed to get there.
I
Ted Ings first introduced this concept
- and we thought it was so good we
wanted to expound on it so more
service departments get on board.
After all, fixed ops keeps the lights
on. Training staff to understand the
importance of their jobs to overall
dealership health, and helping these
employees acquire the soft and technical
skills needed to upsell and re44
tain
customers is a boon for everyone. Plus, anyone
working on commission is a salesperson. Teach them
how to sell more effectively, and the bump in their paychecks
will be a huge motivator to keep it up.
It's time to give your
service department
some love and hold
sales meetings focused
on monthly targets and
the skills needed to
get there.
GET EVERYONE IN THE RIGHT MINDSET TO
SERVICE CUSTOMERS
We're not advocating for old-school sales meetings
where managers yell to SELL, SELL, SELL! On the contrary,
we're talking about holding meetings with service
advisors, service managers, shop foremen, and technicians
to talk about sales targets and
how to reach goals. Team meetings
are also useful to share sales skills
and solidify the team. This is a time
to celebrate successes, discuss strategies,
and get everyone in the right
mindset to service customers.
This may take time to get used to.
We suggest starting with weekly

Fixed Ops Magazine - 2023 Vol 20 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol 20 02

Fixed Ops Magazine - 2023 Vol 20 02 - 1
Fixed Ops Magazine - 2023 Vol 20 02 - 2
Fixed Ops Magazine - 2023 Vol 20 02 - 3
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