information can be used to personalize interactions with customers and provide tailored service recommendations. Appointment scheduling allows customers to schedule service appointments online, which can be integrated into the service advisor's schedule, reducing the need for customers to wait on hold for an available advisor. Many dealerships undervalue the importance of this feature. Scheduling and keeping appointments is the ultimate show of respect for your customer's time. Finally, service history tracking allows service advisors to view past repairs and maintenance, which can be used to provide more accurate service recommendations and address any recurring issues. This is crucial for when your customer passes up a recommendation for a needed service at an appointment. Using this information, a service advisor can be sure the service gets completed in due time. DURING THE APPOINTMENT One of the primary advantages of digital menus is that they allow Customer experience starts before your customer arrives at the dealership, but when they do arrive, that's when you can really hit it out of the park with technology. In my experience, service advisors who use digital menus to present services sell more services than those who don't. customers to have a more convenient and transparent service experience. One of the primary advantages of digital menus is that they allow customers to have a more convenient and transparent service experience. Rather than relying on a service advisor to explain the various services available, many digital menus include service videos and image slides that MARCH APRIL 2023 || FIXED OPS MAGAZINE 49http://hunter.com/wheel-balancers