Fixed Ops Magazine - 2023 Vol 20 02 - 52

PARTS DEPARTMENT BY MIKE RICH
5 MYTHS
OF PARTS
ECOMMERCE
Don't miss the current opportunity for selling OEM parts.
It's massive.
M
yths and misconceptions can mislead can
mislead and shape our decisions, so we want
to be as informed as possible when making
ones with big impact. Creating an online parts business
for your dealership is no exception.
The online parts market is growing, and there is a need
for dealers to sell their OEM parts online now more than
ever. However, many dealers are hesitant to take the
plunge and set up their parts business on a digital format,
partly due to some common misconceptions about
parts eCommerce.
Here are the five most common misconceptions dealers
may have about selling parts online.
MISCONCEPTION #1: SELLING PARTS ON
YOUR DEALERSHIP WEBSITE IS THE SAME
AS SELLING ON A WEB STORE.
Most dealers selling parts online do so through their
dealership websites. According to a recent survey from
52
RevolutionParts, 54% of dealers currently sell parts
online. However, only 25% of those dealers sell through
a dedicated parts web store, a standalone website devoted
to your parts business.
Selling parts through your dealership website is a
great way to expand access to your local market, but
it will be much harder to access a national customer
base. Selling parts on a dealership website makes it
difficult to compete nationally due to an inability to
create separate pricing rules for inventory and limited
parts marketing capabilities.
MISCONCEPTION #2: SELLING ONLINE IS A
" RACE TO THE BOTTOM. "
It is true that to be competitive online, you may need
to sell your inventory at a lower cost. However, this
doesn't mean that parts eCommerce is a " race to the
bottom " or that it fails to drive big profits. Maximizing
profit requires strategy.

Fixed Ops Magazine - 2023 Vol 20 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol 20 02

Fixed Ops Magazine - 2023 Vol 20 02 - 1
Fixed Ops Magazine - 2023 Vol 20 02 - 2
Fixed Ops Magazine - 2023 Vol 20 02 - 3
Fixed Ops Magazine - 2023 Vol 20 02 - 4
Fixed Ops Magazine - 2023 Vol 20 02 - 5
Fixed Ops Magazine - 2023 Vol 20 02 - 6
Fixed Ops Magazine - 2023 Vol 20 02 - 7
Fixed Ops Magazine - 2023 Vol 20 02 - 8
Fixed Ops Magazine - 2023 Vol 20 02 - 9
Fixed Ops Magazine - 2023 Vol 20 02 - 10
Fixed Ops Magazine - 2023 Vol 20 02 - 11
Fixed Ops Magazine - 2023 Vol 20 02 - 12
Fixed Ops Magazine - 2023 Vol 20 02 - 13
Fixed Ops Magazine - 2023 Vol 20 02 - 14
Fixed Ops Magazine - 2023 Vol 20 02 - 15
Fixed Ops Magazine - 2023 Vol 20 02 - 16
Fixed Ops Magazine - 2023 Vol 20 02 - 17
Fixed Ops Magazine - 2023 Vol 20 02 - 18
Fixed Ops Magazine - 2023 Vol 20 02 - 19
Fixed Ops Magazine - 2023 Vol 20 02 - 20
Fixed Ops Magazine - 2023 Vol 20 02 - 21
Fixed Ops Magazine - 2023 Vol 20 02 - 22
Fixed Ops Magazine - 2023 Vol 20 02 - 23
Fixed Ops Magazine - 2023 Vol 20 02 - 24
Fixed Ops Magazine - 2023 Vol 20 02 - 25
Fixed Ops Magazine - 2023 Vol 20 02 - 26
Fixed Ops Magazine - 2023 Vol 20 02 - 27
Fixed Ops Magazine - 2023 Vol 20 02 - 28
Fixed Ops Magazine - 2023 Vol 20 02 - 29
Fixed Ops Magazine - 2023 Vol 20 02 - 30
Fixed Ops Magazine - 2023 Vol 20 02 - 31
Fixed Ops Magazine - 2023 Vol 20 02 - 32
Fixed Ops Magazine - 2023 Vol 20 02 - 33
Fixed Ops Magazine - 2023 Vol 20 02 - 34
Fixed Ops Magazine - 2023 Vol 20 02 - 35
Fixed Ops Magazine - 2023 Vol 20 02 - 36
Fixed Ops Magazine - 2023 Vol 20 02 - 37
Fixed Ops Magazine - 2023 Vol 20 02 - 38
Fixed Ops Magazine - 2023 Vol 20 02 - 39
Fixed Ops Magazine - 2023 Vol 20 02 - 40
Fixed Ops Magazine - 2023 Vol 20 02 - 41
Fixed Ops Magazine - 2023 Vol 20 02 - 42
Fixed Ops Magazine - 2023 Vol 20 02 - 43
Fixed Ops Magazine - 2023 Vol 20 02 - 44
Fixed Ops Magazine - 2023 Vol 20 02 - 45
Fixed Ops Magazine - 2023 Vol 20 02 - 46
Fixed Ops Magazine - 2023 Vol 20 02 - 47
Fixed Ops Magazine - 2023 Vol 20 02 - 48
Fixed Ops Magazine - 2023 Vol 20 02 - 49
Fixed Ops Magazine - 2023 Vol 20 02 - 50
Fixed Ops Magazine - 2023 Vol 20 02 - 51
Fixed Ops Magazine - 2023 Vol 20 02 - 52
Fixed Ops Magazine - 2023 Vol 20 02 - 53
Fixed Ops Magazine - 2023 Vol 20 02 - 54
Fixed Ops Magazine - 2023 Vol 20 02 - 55
Fixed Ops Magazine - 2023 Vol 20 02 - 56
Fixed Ops Magazine - 2023 Vol 20 02 - 57
Fixed Ops Magazine - 2023 Vol 20 02 - 58
Fixed Ops Magazine - 2023 Vol 20 02 - 59
Fixed Ops Magazine - 2023 Vol 20 02 - 60
Fixed Ops Magazine - 2023 Vol 20 02 - 61
Fixed Ops Magazine - 2023 Vol 20 02 - 62
Fixed Ops Magazine - 2023 Vol 20 02 - 63
Fixed Ops Magazine - 2023 Vol 20 02 - 64
Fixed Ops Magazine - 2023 Vol 20 02 - 65
Fixed Ops Magazine - 2023 Vol 20 02 - 66
Fixed Ops Magazine - 2023 Vol 20 02 - 67
Fixed Ops Magazine - 2023 Vol 20 02 - 68
https://www.nxtbookmedia.com