Selling parts online is a volume game, which often differs from the margin-focused strategy most parts departments currently utilize. The most successful online strategy creates a steady balance between volume and margins. Selling a high volume of parts at a lower cost yields more of a profit. It's not about the prices of parts; it's about the quantity of parts sold. Think of it this way: no matter how big or small your margins are, you are losing the game if your gross profit is not increasing. That is the true " race to the bottom. " MISCONCEPTION #3: YOU CAN'T RUN AN ONLINE PARTS BUSINESS WITH A SMALL STAFF. It is a well-known fact that dealers everywhere are facing staffing shortages. A reported 54% of dealers say they don't have enough staff, and the average parts department has fewer than six employees. A small staff makes many dealers believe they don't have the manpower necessary to handle the influx of online sales. However, selling parts online scales with your department. This means that even a small parts department is well equipped to drive online sales - if they have the right tools. Most dealers selling with RevolutionParts don't typically need to hire additional employees for their parts departments until they are selling over $30K a month in online sales. MISCONCEPTION #4: SELLING OBSOLETE PARTS IS A LOST CAUSE. One of the primary issues that parts departments would like to solve is obsolescence. Traditionally, obsolete parts are written off or sold for pennies on the dollar, which can cost the dealership thousands in potential revenue. However, obsolete parts do not have to be a lost cause. By selling aging inventory through the right channels with the right tools, you can reach parts buyers looking for these aging parts and get top dollar for them. MARCH APRIL 2023 || FIXED OPS MAGAZINE 53https://my.rapidrecon.com/TechEngagement