Fixed Ops Magazine - 2023 Vol 20 02 - 54

With over 135 million active buyers and three automotive
parts and accessories sold every second, eBay Motors is
one of the best online selling channels to offload obsolete
parts. This online marketplace is a trusted source for
parts buyers.
MISCONCEPTION #5: SELLING ONLINE
LEADS TO INSTANT SALES.
When it comes to selling online, there is a direct correlation
between success and the work you put into it.
One of the most common misconceptions is that all you
need is a web store, and once you turn it on, the sales
and success will flood in with little to no effort.
In reality, it does require some effort. As easy as RevolutionParts
makes selling parts online, you still need to
put in marketing efforts so that customers can find you.
Once a customer lands on your web store, you must
ensure your parts listings have high-quality images and
detailed descriptions. They should also be strategically
priced to give you an edge over competitors while ensuring
you make a profit.
The overview of this misconception is that success is instant.
While it's true that success doesn't happen overnight,
you can accrue success rather quickly with the
right strategy in place. In fact, dealers drive $36K per
month in online revenue on average within 6-12 months
54
after joining RevolutionParts. Over 50% of a parts department's
online success comes from repeat parts customers.
It takes a few months to attract people to your
site and build this base.
BOTTOM LINE
Misconceptions about selling parts online keep dealers
from adopting an eCommerce strategy. The lesson is to
stay informed. Do as much research upfront as possible.
With OEM parts in high demand, there is a need for
more sellers. This is presenting dealers with a massive
opportunity to generate more revenue.
Mike Rich is the Vice
President of Marketing
at RevolutionParts,
a software company
focused on providing
dealerships with solutions
that make it easier
to sell more parts. Mike
has more than 15 years
of
marketing
experience,
focused on building teams and driving growth.
When he is not devising marketing campaigns, Mike
enjoys spending time with his family or hiding in the
garage, wrenching on classic cars.

Fixed Ops Magazine - 2023 Vol 20 02

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol 20 02

Fixed Ops Magazine - 2023 Vol 20 02 - 1
Fixed Ops Magazine - 2023 Vol 20 02 - 2
Fixed Ops Magazine - 2023 Vol 20 02 - 3
Fixed Ops Magazine - 2023 Vol 20 02 - 4
Fixed Ops Magazine - 2023 Vol 20 02 - 5
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Fixed Ops Magazine - 2023 Vol 20 02 - 53
Fixed Ops Magazine - 2023 Vol 20 02 - 54
Fixed Ops Magazine - 2023 Vol 20 02 - 55
Fixed Ops Magazine - 2023 Vol 20 02 - 56
Fixed Ops Magazine - 2023 Vol 20 02 - 57
Fixed Ops Magazine - 2023 Vol 20 02 - 58
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