Fixed Ops Magazine - 2023 Vol20 01 - 38

FEATURE BY COREY SMITH
7 SUCCESSFUL
STRATEGIES FOR
EMPLOYEE
ENGAGEMENT
Strategies for Employee Engagement and Retention
A
uto dealerships constantly look for ways to
improve employee engagement and retention
metrics. According to a study by the Aberdeen
Group, organizations with highly engaged
employees achieve twice the
revenue growth compared to those
with low engagement. And it's not
just about the bottom line; happy
employees lead to satisfied customers.
So how can you keep your
team motivated and engaged? Let's
think about seven proven successful
strategies in automotive dealerships
across the country.
organizations with
highly engaged
employees achieve
twice the revenue
growth compared
to those with
low engagement
EMPLOYEE ENGAGEMENT -
WHAT IS IT?
But before diving in, let's take a step back and understand
employee engagement. Employee engagement
is the level of enthusiasm and commitment that employees
have toward their work and their company.
38
When employees are engaged, they are more productive,
more satisfied with their jobs, and less likely
to leave their company. In other words, employee engagement
is key to retention and a
successful business.
EMPLOYEE ENGAGEMENT -
WHY IS IT IMPORTANT?
However, before we discuss strategies,
you need to understand the
hard and challenging truth is that
employee engagement and retention
begin at the leadership level.
The dealer principal and management
team must understand the importance
of employee engagement metrics that aren't
based on numbers, sales, or dollars.
Furthermore, principals must empower managers to
build relationships with their teams and develop their
employees over time. According to Gallup, 70% of the

Fixed Ops Magazine - 2023 Vol20 01

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