Fixed Ops Magazine - 2023 Vol20 01 - 39

variance in team engagement can be attributed to
managers' commitment to it.
Now that we know what employee engagement is and
why it's important, let's get into the strategies that will
help you improve your dealership's metrics.
STRATEGY NUMBER ONE:
FOCUS ON YOUR COMPANY'S CULTURE
Your company's culture is the set of values, beliefs,
and behaviors that define your organization. It's what
makes your dealership unique and sets you apart from
other businesses in the automotive industry. To create a
high-performing team, you must have a strong culture
that everyone can rally behind.
One way to do this is by investing in employee development.
When you invest in your employees, they feel
valued and appreciated. When employees feel valued,
they are more likely to be engaged in their work. Offer
training and development opportunities that will help
your employees grow professionally. This could include
anything from online courses to shadowing programs.
Not only will this help your employees develop their
skills, but it will also show them that you are invested
in their future.
STRATEGY NUMBER TWO:
FOCUS ON YOUR MISSION STATEMENT
You have one, right? Creating a compelling mission for
your dealership doesn't have to be complicated. It can
be as simple as, " Providing the best vehicle ownership
experience for our customers. " The important thing is
to select a mission statement that is meaningful and actionable
to your team and to follow through. Incorporate
that mission into every aspect of your operations,
from the dealer principal to sales staff, parts and service
technicians, and administrative staff. Offering your
team a " big picture " mission gives them greater purpose
at work, something they can relate to and connect
with. Best of all, these actionable mission statements
help a store build its brand with employees and with
existing and potential customers. If you need some inspiration,
here are 51 Mission Statement examples from
the world's best companies. (https://alessiobresciani.
com/foresight-strategy/51-mission-statement-examples-from-the-worlds-best-companies/)
STRATEGY
NUMBER THREE:
FOCUS ON COMMUNICATION
Communication is key to any relationship, including the
employer and employee. When employers and employees
can communicate effectively, it leads to a better
understanding of each other's needs and expectations.
As a result, employees are more likely to be engaged in
their work.
There are several ways to improve communication at
your dealership. One way is to hold regular meetings.
This gives everyone a chance to voice their concerns
and ask questions. It also lets you keep your team up
to date on company news and changes. Another way
to improve communication is by using an employee
intranet system. This system can post announcements,
send messages, and share documents. It's also
JANUARY FEBRUARY 2023 || FIXED OPS MAGAZINE
39
https://www.inc.com/melanie-curtin/employees-who-feel-heard-are-46x-more-likely-to-feel-empowered-to-do-their-best-work.html
Fixed Ops Magazine - 2023 Vol20 01

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