Fixed Ops Magazine - 2023 Vol20 01 - 42

Don't forget that you can regularly tell your team members
that you appreciate their hard work. The fact that
employees who feel appreciated are more likely to be
engaged in their work bears repeating.
STRATEGY NUMBER SEVEN:
REVIEW. REFINE. REPEAT.
Finally, you may have heard the mantra, " Review, Refine,
Repeat, " from your marketing agency. But this
mindset and process isn't only for marketing and can
be used for every part of your dealership - especially
for employee engagement and retention.
After you set up your plan, begin to collect data for a
" How Are We Doing? " metric since it is essential. First,
collect data from surveys and discussions. Then evaluate
it and tweak it to improve your results. But don't
stop there. The process repeats until the engagement
metrics - and sales - speak for themselves.
SUMMARY
These are just a few strategies to increase employee
engagement and retention. Implementing these strategies
will create a more positive work environment
and engage your employees in their work. This will ultimately
lead to higher customer satisfaction rates and
increased profits for your dealership.
Corey Smith began
working in car dealerships
in 1998. Since
then, he has worked as
a service advisor, executive
sales director, and
corporate service trainer,
among other roles
across the F&I industry.
He is an expert in process
development and improvement as well as training
and business development strategies, with a proven success
rate sustaining increases in revenue, service drive
traffic, and reduction in expenses, all while maintaining
the highest level of employee and customer retention.
Corey has nearly 20 years of Fixed Operations experience
in the automotive industry and is a sought-after
expert in service drive training, process improvement,
and business development. He also has a background
in broadcasting, and since assuming a new role with National
Auto Care as National Fixed Operations Training
Manager, he is the host of Fixed Ops 5, a podcast, video,
and blog series focused on the customer experience in
the Service Drive and Fixed Operations. A Maine native,
Corey earned his broadcasting degree from the New
England School of Broadcasting in 1996. He is a loving
husband and father of two sons and a daughter.
42
Fixed Ops Magazine - 2023 Vol20 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 01
