Fixed Ops Magazine - 2023 Vol20 01 - 60

parts, cost, and sale amounts for repair only, Dynatron
was able to create a custom matrix based on the sales
frequency for each cost range and Bozard's desired
warranty markup increase target.
ABOVE IS AN EXAMPLE OF A
PARTS PRICING MATRIX:
MAXIMIZATION OF WARRANTY PARTS
SUBMISSION RATES
Bozard's Dynatron Coach advised them that their parts
rate increase would be significantly higher if they implemented
the pricing matrix and made additional
changes to ensure price compliance within their parts
department. This consulting advice allowed Bozard
to make necessary changes to receive the maximum
increase. In May 2022, Bozard filed with Ford to raise
their parts markup by 32%. Their request was approved
by Ford in October 2022 and resulted in an annualized
warranty parts gross profit lift of $551,825.55.
All this is consistent with the culture of Bozard, as they
are able to use these extra funds to enhance customer
experience and treatment of their employees, a " winwin-win "
situation.
After achieving significant success with their warranty
parts markup increase, Bozard plans to shift their focus
to their service department and increase their warranty
labor rate next. Their partnership with Dynatron Software
will play a key role in getting the maximum increase
possible yet again!
THE BRIGHT FUTURE OF BOZARD
As Bozard continues their path of success, their target
is to be #1 volume servicing dealer in the country
across sales volume and service volume. They remain
committed to continuing the growth, efficiency, and
productivity of their Fixed Operations and are excited
for the opportunity that lies ahead.
Les Silver is the Founder
of Dynatron Software
and a thought leader
in the automotive industry.
He has over 24+
years of experience
building
solutions
for
the automotive Service
Department focused on
improving revenue and
increasing profitability.
Contact Info: corpmarketing@dynatron.com and
www.dynatronsoftware.com 866-888-3962
60

http://www.dynatronsoftware.com

Fixed Ops Magazine - 2023 Vol20 01

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 01

Fixed Ops Magazine - 2023 Vol20 01 - 1
Fixed Ops Magazine - 2023 Vol20 01 - 2
Fixed Ops Magazine - 2023 Vol20 01 - 3
Fixed Ops Magazine - 2023 Vol20 01 - 4
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Fixed Ops Magazine - 2023 Vol20 01 - 60
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