ADMIN DEPARTMENT BY JIM ROCHE SPOTLIGHT ON WARRANTY PROCESSING Uncovering Lost Gross Profit from Warranty Processing O ne of the most outdated areas of a dealership's operations today is warranty processing. Most of the attention in modernizing dealerships has been dedicated to digital marketing or the online buying process, neglecting some of the less sizzling operational stuff - including back-office functions like warranty processing. Automotive Ventures recently analyzed 17 future trends, predicting their probability and consequences. The result is the Retail Risk Assessment, which tracks the magnitude of these future trends and then translates them into actionable steps. Servicing of Vehicles is a high area of risk for dealers. SPOTLIGHT ON TODAY'S WARRANTY PROCESSING It is clear that dealers and service leaders need to be immediately sourcing new ways to drive more service revenue and improve gross. I'm not here to convince you warranty processing can be sizzling or exciting. 62 But I am going to give you some very good reasons you need to modernize your warranty processing. Let's start by shedding some light on what's actually happening today with your warranty processing. THE PROCESS In most dealerships, warranties are processed manually with lots and lots of paper and manual data entry. Depending on volume, the mix of claims, and the