Fixed Ops Magazine - 2023 Vol20 04 - 26

FEATURE BY DON GRAFF
EV
KNOWLEDGE
FOR THE
WIN
Positive Effects of Empowering Dealership Staff to Provide
EV Knowledge to Customers
I
believe that as electric vehicles (EVs) are becoming
increasingly popular, dealerships play a crucial role
in educating customers about the benefits and features
of EVs. To ensure customers receive accurate and
reliable information, automotive brands are investing in
dealership training programs. These
programs equip sales and service
staff with the knowledge and skills to
effectively educate customers about
EVs. The positive impact of dealership
training on sales and service staff
enables them to provide this valuable
EV knowledge to customers.
it needs to
include not only EV
technology, battery
range, and charging
When I was talking to dealership staff
to get insight for this article, they said
that the training program needs to
focus on providing comprehensive EV
knowledge to sales and service staff.
Many of them agreed that it needs to include not only
EV technology, battery range, and charging infrastructure,
but also government incentives. The incentives are
26
sometimes overlapping and confusing. By understanding
these incentives, dealership staff can confidently
answer customer inquiries and provide accurate information.
In this area alone, the staff can gain immediate
credibility. They also learn about the environmental
benefits of EVs, cost savings associated
with reduced fuel consumption,
and the seamless driving experience
that electric mobility offers. This
knowledge allows staff to address
customer concerns and conversationally
highlight the advantages of
EV ownership.
infrastructure, but also
government incentives
Effective communication is a key
component of dealership training
programs. The best training is often
repetitive to learn to simplify technical
information, use relatable examples,
and employ visual aids to enhance understanding.
By using clear and concise language, dealership
staff can communicate the benefits of EV ownership,

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
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