Fixed Ops Magazine - 2023 Vol20 04 - 27

such as reduced emissions and lower operating costs.
I remember learning this as a features and benefits
presentation when I was a young salesman. The staff
learns to actively listen to customer's concerns and
tailor their explanations to address individual needs
and preferences.
RIDE AND DRIVE TRAINING EVENTS
Training programs incorporate hands-on EV demonstrations
to provide sales staff with practical experience and
facilitate effective customer interactions. Staff learns
how to conduct test drives that highlight the unique
features of EVs, such as instant torque and regenerative
braking. Demonstrations also showcase the ease of
charging and explain different charging options available
to customers. By allowing customers to experience
the performance and convenience of EVs firsthand,
dealership staff can effectively communicate the value
proposition of these vehicles and address any concerns
or misconceptions.
It is important that repetitive dealership training programs
ensure that all dealership staff members are
knowledgeable about EV infrastructure and available
incentives. Staff needs to receive training on the
existing charging network, including public charging
stations and home charging options. They also need
to learn about government incentives, tax credits,
and rebates that make EV ownership more affordable.
This knowledge enables staff to provide accurate
and up-to-date information to customers, helping
them make informed decisions and take advantage of
available benefits. By guiding customers through the
charging process and explaining the financial incentives,
dealership staff can instill confidence in customers
considering an EV purchase.
IMPORTANCE OF CONTINUOUS TRAINING
PROGRAMS FOR DEALERSHIP STAFF
Ongoing dealership training programs emphasize the
importance of continued learning and staying updated
with the rapid advancements in EV technology. Sales
and service staff must receive ongoing training to stay
informed about new EV models, battery advancements,
charging standards, and emerging trends. Recently, several
OEMs announced they would use Tesla charging
stations and technology. By staying up-to-date, dealership
staff can provide customers with the most current
and accurate information. This ensures that customers
JULY AUGUST 2023 || FIXED OPS MAGAZINE
27

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
Fixed Ops Magazine - 2023 Vol20 04 - 2
Fixed Ops Magazine - 2023 Vol20 04 - 3
Fixed Ops Magazine - 2023 Vol20 04 - 4
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Fixed Ops Magazine - 2023 Vol20 04 - 27
Fixed Ops Magazine - 2023 Vol20 04 - 28
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