Fixed Ops Magazine - 2023 Vol20 04 - 32

A person can be taught the techniques of effective
communication by an instructor and it then becomes
the responsibility of the student to learn and apply that
knowledge as they see fit. That takes accountability.
From a coach's perspective people already know how
to communicate. The difference here is that the coach
will challenge the coachees to sharpen their communication
skills to improve their awareness, approach and
delivery. Is that the performance you desire?
Therefore in communication, training is about teaching
the techniques but coaching is about enhancing
and sharpening that skill. Both of these are needed.
At times, it seems that people do not appreciate that
training is knowledge and process based. It is often
too generalized to yield a very high return on investment.
The retention of any training
is questionable. I draw this from a
statistic I was made aware of when
I became an instructor and coach
back in Austria. 20% retention is
achieved in the classroom under
instruction. If that training is then
32
accompanied with coaching, the long term retention
rockets to over 80%.
WHAT IS AN EFFECTIVE AND
EFFICIENT SOLUTION
It is easy to contract out a few days of training which
would be an efficient approach, but is it effective? In
a competitive economy does your team need to stack
on more knowledge when they might be retaining an
average of 20% of the content? Would it be more efficient
to supply the ongoing motivation, support and
direction that coaching can provide?
COMMUNICATION CONSIDERATIONS
Coaching on the other
hand is about the
ongoing interaction
How can this all apply to our effective communication
with customers to promote customer
loyalty and retention, raise the
company profile publicly, and generate
more revenue? What action are
you prepared to take to level up on
communication to accomplish this?

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
Fixed Ops Magazine - 2023 Vol20 04 - 2
Fixed Ops Magazine - 2023 Vol20 04 - 3
Fixed Ops Magazine - 2023 Vol20 04 - 4
Fixed Ops Magazine - 2023 Vol20 04 - 5
Fixed Ops Magazine - 2023 Vol20 04 - 6
Fixed Ops Magazine - 2023 Vol20 04 - 7
Fixed Ops Magazine - 2023 Vol20 04 - 8
Fixed Ops Magazine - 2023 Vol20 04 - 9
Fixed Ops Magazine - 2023 Vol20 04 - 10
Fixed Ops Magazine - 2023 Vol20 04 - 11
Fixed Ops Magazine - 2023 Vol20 04 - 12
Fixed Ops Magazine - 2023 Vol20 04 - 13
Fixed Ops Magazine - 2023 Vol20 04 - 14
Fixed Ops Magazine - 2023 Vol20 04 - 15
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Fixed Ops Magazine - 2023 Vol20 04 - 17
Fixed Ops Magazine - 2023 Vol20 04 - 18
Fixed Ops Magazine - 2023 Vol20 04 - 19
Fixed Ops Magazine - 2023 Vol20 04 - 20
Fixed Ops Magazine - 2023 Vol20 04 - 21
Fixed Ops Magazine - 2023 Vol20 04 - 22
Fixed Ops Magazine - 2023 Vol20 04 - 23
Fixed Ops Magazine - 2023 Vol20 04 - 24
Fixed Ops Magazine - 2023 Vol20 04 - 25
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Fixed Ops Magazine - 2023 Vol20 04 - 27
Fixed Ops Magazine - 2023 Vol20 04 - 28
Fixed Ops Magazine - 2023 Vol20 04 - 29
Fixed Ops Magazine - 2023 Vol20 04 - 30
Fixed Ops Magazine - 2023 Vol20 04 - 31
Fixed Ops Magazine - 2023 Vol20 04 - 32
Fixed Ops Magazine - 2023 Vol20 04 - 33
Fixed Ops Magazine - 2023 Vol20 04 - 34
Fixed Ops Magazine - 2023 Vol20 04 - 35
Fixed Ops Magazine - 2023 Vol20 04 - 36
Fixed Ops Magazine - 2023 Vol20 04 - 37
Fixed Ops Magazine - 2023 Vol20 04 - 38
Fixed Ops Magazine - 2023 Vol20 04 - 39
Fixed Ops Magazine - 2023 Vol20 04 - 40
Fixed Ops Magazine - 2023 Vol20 04 - 41
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Fixed Ops Magazine - 2023 Vol20 04 - 45
Fixed Ops Magazine - 2023 Vol20 04 - 46
Fixed Ops Magazine - 2023 Vol20 04 - 47
Fixed Ops Magazine - 2023 Vol20 04 - 48
Fixed Ops Magazine - 2023 Vol20 04 - 49
Fixed Ops Magazine - 2023 Vol20 04 - 50
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Fixed Ops Magazine - 2023 Vol20 04 - 53
Fixed Ops Magazine - 2023 Vol20 04 - 54
Fixed Ops Magazine - 2023 Vol20 04 - 55
Fixed Ops Magazine - 2023 Vol20 04 - 56
Fixed Ops Magazine - 2023 Vol20 04 - 57
Fixed Ops Magazine - 2023 Vol20 04 - 58
Fixed Ops Magazine - 2023 Vol20 04 - 59
Fixed Ops Magazine - 2023 Vol20 04 - 60
Fixed Ops Magazine - 2023 Vol20 04 - 61
Fixed Ops Magazine - 2023 Vol20 04 - 62
Fixed Ops Magazine - 2023 Vol20 04 - 63
Fixed Ops Magazine - 2023 Vol20 04 - 64
Fixed Ops Magazine - 2023 Vol20 04 - 65
Fixed Ops Magazine - 2023 Vol20 04 - 66
Fixed Ops Magazine - 2023 Vol20 04 - 67
Fixed Ops Magazine - 2023 Vol20 04 - 68
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