Fixed Ops Magazine - 2023 Vol20 04 - 43

er safety but also adds value for your customers, service
advisors, and technicians, while improving customer
retention.
It is also significant to train service advisors to always
check the brake fluid reservoir to ensure it is at the correct
fill-line level and to verify that the fluid is not contaminated.
These steps should be added to every service
drive's process and/or multi-point inspection program.
THE SOLUTION
Introduce a comprehensive brake service kit for technicians,
consisting of brake cleaner, brake lubricant,
and brake fluid. This kit should align perfectly with the
needs of the parts department, allowing for easy inventory
management, as well as the needs of technicians,
providing all the necessary components and tools for a
seamless brake service.
THE NEW
Stay up to date with the latest innovations in brake
service tools and equipment to enhance your dealership's
offerings.
In addition, explore versatile tools that can optimize
your brake service operations. Look for alternatives to
aerosol brake cleaners that reduce waste and improve
efficiency. These tools can help you minimize inventory
control issues and provide a simple, effective, and profitable
solution.
KEY TAKEAWAYS
1. Ensure your service advisors embrace the mindset
that brake services are opportunities to educate vehicle
owners on the importance of comprehensive
and correct service. This approach is crucial when
seeking to close a sale. Consistently train them to
recommend brake services in this manner for every
customer.
2. Educate your parts department on the necessity of
providing all the required components and fluids for
brake services. When assigning parts to the repair
order, they should also include the appropriate fluids
and consumables.
3. Empower your technicians with the knowledge that
performing brake services correctly requires having
JULY AUGUST 2023 || FIXED OPS MAGAZINE
43
the necessary components, fluids, and equipment.
Provide them with comprehensive brake service kits
that meet their needs.
4. By prioritizing customer safety and delivering the
most effective service possible, you can establish
lifelong customers. This is what being a true partner
entails. Choose to be a reliable partner for your
customers.
Tim Allbritten leads the
corporate Business Development
and Market
Research departments
for BG Products. He has
20 years in the automotive
industry working
for OEMs and suppliers
on domestic and international
programs. And
still owns his first car.

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
Fixed Ops Magazine - 2023 Vol20 04 - 2
Fixed Ops Magazine - 2023 Vol20 04 - 3
Fixed Ops Magazine - 2023 Vol20 04 - 4
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Fixed Ops Magazine - 2023 Vol20 04 - 68
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