Fixed Ops Magazine - 2023 Vol20 04 - 46

SERVICE DEPARTMENT BY RANDY SANTELLANA
GOAL:
GREAT
LOOKING
VEHICLES
Why Dealerships Should Consider
a Detailing Service Provider
Y
our car dealership wants to keep its vehicles
looking great. To achieve your goal, you may
consider in-house automotive detailing. Yet, a
superior alternative is available: hiring a company for
professional detailing services.
A quality, outsourced provider will combine auto detailing
with other car dealership services. In doing so, they
can become a one-stop shop for all of your car dealer
services and with their help, you can showcase your
vehicles like never before. Plus, you can avoid common
problems that crop up when you try to detail your vehicles
in-house.
COMMON PROBLEMS WITH IN-HOUSE
AUTO DETAILING
If you think you can detail your cars in-house without
any issues, think again. Many car dealerships experience
in-house auto detailing problems that hamper their ability
to achieve the best possible results. These problems
include:
* POOR MANAGEMENT
Management can make or break a car dealership's detailing
department. If you don't have a focused detail
management team in place, customers' detailing requests
can get lost. Or, auto detailing technicians may
fail to perform their work in alignment with your dealership's
requirements. The result: your dealership and
its customers suffer the consequences of low-quality or
incomplete car detailing work.
* RECRUITING, HIRING, AND TRAINING AUTO
DETAILING TECHNICIANS
You will likely have to pay big bucks to find and hire
quality auto detailing technicians. First, you'll need to
look for qualified candidates to fill car detailing roles.
Next, you'll have to conduct interviews and identify candidates
who can deliver your desired results. From here,
you'll have to onboard and train new hires. Also, you'll
need to provide them with competitive pay - otherwise,
you risk losing them to rivals. And, even if you do
all of these things, there's still no guarantee that your
auto detailing techs will help your dealership thrive.
46

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
Fixed Ops Magazine - 2023 Vol20 04 - 2
Fixed Ops Magazine - 2023 Vol20 04 - 3
Fixed Ops Magazine - 2023 Vol20 04 - 4
Fixed Ops Magazine - 2023 Vol20 04 - 5
Fixed Ops Magazine - 2023 Vol20 04 - 6
Fixed Ops Magazine - 2023 Vol20 04 - 7
Fixed Ops Magazine - 2023 Vol20 04 - 8
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Fixed Ops Magazine - 2023 Vol20 04 - 11
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Fixed Ops Magazine - 2023 Vol20 04 - 44
Fixed Ops Magazine - 2023 Vol20 04 - 45
Fixed Ops Magazine - 2023 Vol20 04 - 46
Fixed Ops Magazine - 2023 Vol20 04 - 47
Fixed Ops Magazine - 2023 Vol20 04 - 48
Fixed Ops Magazine - 2023 Vol20 04 - 49
Fixed Ops Magazine - 2023 Vol20 04 - 50
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Fixed Ops Magazine - 2023 Vol20 04 - 67
Fixed Ops Magazine - 2023 Vol20 04 - 68
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