Fixed Ops Magazine - 2023 Vol20 04 - 50

PARTS DEPARTMENT BY LIESL LAROUCHE
THRIVE
WITH
PARTS
eCOMMERCE
Preparing Your Parts Department to Sell Online
T
he typical parts department is built upon the
brick-and-mortar business model, relying on
in-person parts sales. Now, in the digital age,
these brick-and-mortar parts departments are having
difficulty generating the same revenue they did
before the online shopping boom. The truth is consumer
behavior is changing. With the growing popularity
of the eCommerce market, consumers have
grown accustomed to the convenience and efficiency
of online shopping.
As a result, the parts department now faces a new
challenge: to embrace eCommerce and take their parts
expertise into the online space or risk becoming an
out-dated business model. Parts eCommerce is much
more than just launching a website. It is about transforming
the way the parts department does business,
from understanding online sales dynamics to nurturing
customer relationships.
Parts eCommerce isn't a passing trend; it's a strategic
move that will empower your parts department to meet
50
the needs of the modern parts buyer while driving the
growth of your business. However, to do so, you need to
understand and implement the right strategies to help
effectively fuel your online sales growth.
UNDERSTANDING THE ONLINE
SALES DYNAMIC
To successfully sell online, your parts department
needs to understand the dynamics of the online retail
market and how it differs from selling parts over the
counter. You will be providing consumers with convenience,
transparency, and a shopping experience they
can access anytime, anywhere. This means allowing
customers to purchase parts from your parts department
24/7 through a user-friendly shop. Not only does
this provide a convenient buying journey for the average
online consumer, but it also builds trust with your
customer base. If your site is easy to use, secure, and
trusted by other online shoppers, your customer acquisition
is guaranteed.

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
Fixed Ops Magazine - 2023 Vol20 04 - 2
Fixed Ops Magazine - 2023 Vol20 04 - 3
Fixed Ops Magazine - 2023 Vol20 04 - 4
Fixed Ops Magazine - 2023 Vol20 04 - 5
Fixed Ops Magazine - 2023 Vol20 04 - 6
Fixed Ops Magazine - 2023 Vol20 04 - 7
Fixed Ops Magazine - 2023 Vol20 04 - 8
Fixed Ops Magazine - 2023 Vol20 04 - 9
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Fixed Ops Magazine - 2023 Vol20 04 - 11
Fixed Ops Magazine - 2023 Vol20 04 - 12
Fixed Ops Magazine - 2023 Vol20 04 - 13
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Fixed Ops Magazine - 2023 Vol20 04 - 18
Fixed Ops Magazine - 2023 Vol20 04 - 19
Fixed Ops Magazine - 2023 Vol20 04 - 20
Fixed Ops Magazine - 2023 Vol20 04 - 21
Fixed Ops Magazine - 2023 Vol20 04 - 22
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Fixed Ops Magazine - 2023 Vol20 04 - 24
Fixed Ops Magazine - 2023 Vol20 04 - 25
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Fixed Ops Magazine - 2023 Vol20 04 - 27
Fixed Ops Magazine - 2023 Vol20 04 - 28
Fixed Ops Magazine - 2023 Vol20 04 - 29
Fixed Ops Magazine - 2023 Vol20 04 - 30
Fixed Ops Magazine - 2023 Vol20 04 - 31
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Fixed Ops Magazine - 2023 Vol20 04 - 39
Fixed Ops Magazine - 2023 Vol20 04 - 40
Fixed Ops Magazine - 2023 Vol20 04 - 41
Fixed Ops Magazine - 2023 Vol20 04 - 42
Fixed Ops Magazine - 2023 Vol20 04 - 43
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Fixed Ops Magazine - 2023 Vol20 04 - 45
Fixed Ops Magazine - 2023 Vol20 04 - 46
Fixed Ops Magazine - 2023 Vol20 04 - 47
Fixed Ops Magazine - 2023 Vol20 04 - 48
Fixed Ops Magazine - 2023 Vol20 04 - 49
Fixed Ops Magazine - 2023 Vol20 04 - 50
Fixed Ops Magazine - 2023 Vol20 04 - 51
Fixed Ops Magazine - 2023 Vol20 04 - 52
Fixed Ops Magazine - 2023 Vol20 04 - 53
Fixed Ops Magazine - 2023 Vol20 04 - 54
Fixed Ops Magazine - 2023 Vol20 04 - 55
Fixed Ops Magazine - 2023 Vol20 04 - 56
Fixed Ops Magazine - 2023 Vol20 04 - 57
Fixed Ops Magazine - 2023 Vol20 04 - 58
Fixed Ops Magazine - 2023 Vol20 04 - 59
Fixed Ops Magazine - 2023 Vol20 04 - 60
Fixed Ops Magazine - 2023 Vol20 04 - 61
Fixed Ops Magazine - 2023 Vol20 04 - 62
Fixed Ops Magazine - 2023 Vol20 04 - 63
Fixed Ops Magazine - 2023 Vol20 04 - 64
Fixed Ops Magazine - 2023 Vol20 04 - 65
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Fixed Ops Magazine - 2023 Vol20 04 - 67
Fixed Ops Magazine - 2023 Vol20 04 - 68
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