Fixed Ops Magazine - 2023 Vol20 04 - 52

and a social media management tool to help you stay
engaged with your audience. If you want to sell parts
online, you're going to need to make sure shoppers
know where to find your business.
The technology you choose to support your online parts
business can be the difference between success and
failure. They can also impact the customer experience,
which will determine whether or not someone returns to
purchase future parts.
TRAINING YOUR PARTS TEAM
Dedicate time and resources to help your employees
grow the skills they need to effectively manage the
online aspect of your parts business. This will empower
your staff to engage with online customers, create
successful sales strategies, and face any challenges
they may encounter during the adoption of their new
eCommerce technology.
A good parts eCommerce solution will be able to provide
some of this training and guidance to your parts
team through a dedicated support team, a helpful
resource center, and online training materials.
BOTTOM LINE
As consumer behavior continues to shift towards online
retailing, dealerships need to adapt their sales strategies.
By preparing your parts department to sell online,
you can help ensure your dealership continues to meet
evolving consumer expectations. Implementing an
eCommerce strategy for your parts department can
seem like a major undertaking, but with the right tools,
support, and training, it can be a major asset to your
dealership.
Liesl Larouche is a passionate
advocate for
the OEM Aftersale business,
the
Liesl
development
supports
and
implementation
of innovative
parts and service
solutions. Through close
collaboration with automakers
and key industry
partners, her focus is on transforming the industry
with intuitive software and programs that enable OE
franchised dealers to better serve their customers while
growing their fixed operations business.
52

Fixed Ops Magazine - 2023 Vol20 04

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 04

Fixed Ops Magazine - 2023 Vol20 04 - 1
Fixed Ops Magazine - 2023 Vol20 04 - 2
Fixed Ops Magazine - 2023 Vol20 04 - 3
Fixed Ops Magazine - 2023 Vol20 04 - 4
Fixed Ops Magazine - 2023 Vol20 04 - 5
Fixed Ops Magazine - 2023 Vol20 04 - 6
Fixed Ops Magazine - 2023 Vol20 04 - 7
Fixed Ops Magazine - 2023 Vol20 04 - 8
Fixed Ops Magazine - 2023 Vol20 04 - 9
Fixed Ops Magazine - 2023 Vol20 04 - 10
Fixed Ops Magazine - 2023 Vol20 04 - 11
Fixed Ops Magazine - 2023 Vol20 04 - 12
Fixed Ops Magazine - 2023 Vol20 04 - 13
Fixed Ops Magazine - 2023 Vol20 04 - 14
Fixed Ops Magazine - 2023 Vol20 04 - 15
Fixed Ops Magazine - 2023 Vol20 04 - 16
Fixed Ops Magazine - 2023 Vol20 04 - 17
Fixed Ops Magazine - 2023 Vol20 04 - 18
Fixed Ops Magazine - 2023 Vol20 04 - 19
Fixed Ops Magazine - 2023 Vol20 04 - 20
Fixed Ops Magazine - 2023 Vol20 04 - 21
Fixed Ops Magazine - 2023 Vol20 04 - 22
Fixed Ops Magazine - 2023 Vol20 04 - 23
Fixed Ops Magazine - 2023 Vol20 04 - 24
Fixed Ops Magazine - 2023 Vol20 04 - 25
Fixed Ops Magazine - 2023 Vol20 04 - 26
Fixed Ops Magazine - 2023 Vol20 04 - 27
Fixed Ops Magazine - 2023 Vol20 04 - 28
Fixed Ops Magazine - 2023 Vol20 04 - 29
Fixed Ops Magazine - 2023 Vol20 04 - 30
Fixed Ops Magazine - 2023 Vol20 04 - 31
Fixed Ops Magazine - 2023 Vol20 04 - 32
Fixed Ops Magazine - 2023 Vol20 04 - 33
Fixed Ops Magazine - 2023 Vol20 04 - 34
Fixed Ops Magazine - 2023 Vol20 04 - 35
Fixed Ops Magazine - 2023 Vol20 04 - 36
Fixed Ops Magazine - 2023 Vol20 04 - 37
Fixed Ops Magazine - 2023 Vol20 04 - 38
Fixed Ops Magazine - 2023 Vol20 04 - 39
Fixed Ops Magazine - 2023 Vol20 04 - 40
Fixed Ops Magazine - 2023 Vol20 04 - 41
Fixed Ops Magazine - 2023 Vol20 04 - 42
Fixed Ops Magazine - 2023 Vol20 04 - 43
Fixed Ops Magazine - 2023 Vol20 04 - 44
Fixed Ops Magazine - 2023 Vol20 04 - 45
Fixed Ops Magazine - 2023 Vol20 04 - 46
Fixed Ops Magazine - 2023 Vol20 04 - 47
Fixed Ops Magazine - 2023 Vol20 04 - 48
Fixed Ops Magazine - 2023 Vol20 04 - 49
Fixed Ops Magazine - 2023 Vol20 04 - 50
Fixed Ops Magazine - 2023 Vol20 04 - 51
Fixed Ops Magazine - 2023 Vol20 04 - 52
Fixed Ops Magazine - 2023 Vol20 04 - 53
Fixed Ops Magazine - 2023 Vol20 04 - 54
Fixed Ops Magazine - 2023 Vol20 04 - 55
Fixed Ops Magazine - 2023 Vol20 04 - 56
Fixed Ops Magazine - 2023 Vol20 04 - 57
Fixed Ops Magazine - 2023 Vol20 04 - 58
Fixed Ops Magazine - 2023 Vol20 04 - 59
Fixed Ops Magazine - 2023 Vol20 04 - 60
Fixed Ops Magazine - 2023 Vol20 04 - 61
Fixed Ops Magazine - 2023 Vol20 04 - 62
Fixed Ops Magazine - 2023 Vol20 04 - 63
Fixed Ops Magazine - 2023 Vol20 04 - 64
Fixed Ops Magazine - 2023 Vol20 04 - 65
Fixed Ops Magazine - 2023 Vol20 04 - 66
Fixed Ops Magazine - 2023 Vol20 04 - 67
Fixed Ops Magazine - 2023 Vol20 04 - 68
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