FEATURE BY MARK HAECK WINDSHIELD REPLACEMENT FOR PROFIT The Profit Potential of Windshield Replacements and Insurance Billing: A Game-Changer for Dealerships T he automotive industry undergoes constant change, driving dealerships to explore inventive strategies for boosting profits and maintaining competitiveness. One overlooked opportunity for profit is the daily replacement of windshields and other auto glass with billing typically directed through insurance providers. Recognizing the scale of this market and comprehending how it can significantly enhance the profitability of the parts and service department that takes on auto glass services can be a game-changing revelation. In this quest for growth, numerous dealerships have uncovered a previously untapped source of revenue: the routine replacement of windshields and other essential auto glass components, often processed through insurance channels. Understanding the scale of windshield replacements is worth taking a closer look. THE SCALE OF WINDSHIELD REPLACEMENTS To comprehend the profit potential, it's essential to grasp the sheer volume of windshield replacements happening each day across the United States. According to industry estimates, approximately 14 to 16 million windshields are replaced annually in the country. This translates to roughly 38,000 to 44,000 windshields being replaced every day. 20