Fixed Ops Magazine - 2023 Vol20 05 - 21

These replacements are driven by a variety of factors,
including accidents, vandalism, and weather-related
damage. With millions of vehicles on the road and unexpected
incidents occurring regularly, the demand for
windshield replacements remains consistently high.
THE ROLE OF INSURANCE BILLING
A significant portion of these windshield replacements
is billed to insurance companies.
This is where dealerships have a unique opportunity
to tap into a lucrative market. By offering auto glass
repair and replacement services and facilitating insurance
billing for their customers, dealerships can not
only generate additional revenue but also enhance
their customer retention and satisfaction.
THE PROFIT POTENTIAL
FOR DEALERSHIPS
Dealerships are well-positioned to take advantage of
this profit potential for several reasons:
* Built-in Customer Base: Dealerships already have an
established customer base of vehicle owners who regularly
visit for maintenance and repairs. Offering auto
glass services allows them to cross-sell to existing
customers, increasing the chances of repeat business.
* Trust and Reputation: Dealerships are often perceived
as trustworthy and reliable establishments.
This reputation can translate into increased customer
confidence when it comes to auto glass services.
* Streamlined Processes: Many dealerships already
have advanced software and systems in place for
inventory management, scheduling, and billing.
These systems can be leveraged to streamline the
auto glass service process through DMS integrations,
reducing overhead costs.
* Quality Assurance: Dealerships can ensure the use
of genuine parts and employ skilled technicians to
maintain the quality of service. This commitment to
quality can lead to satisfied customers who are more
likely to recommend the dealership's auto glass services
to others.
* Competitive Pricing: By offering competitive pricing
for auto glass services, dealerships can attract
customers away from standalone auto glass repair
shops which may lack the comprehensive services
and reputation of a dealership.
THE PROFITABLE BENEFITS OF IN-HOUSE
AUTO GLASS SERVICES
While some dealerships may opt to outsource their
auto glass services to third-party providers, there are
SEPTEMBER OCTOBER 2023 || FIXED OPS MAGAZINE
21
Fixed Ops Magazine - 2023 Vol20 05

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 05
