Fixed Ops Magazine - 2023 Vol20 05 - 22

* By incorporating such technology, dealerships can
offer a seamless and hassle-free experience to their
customers, further enhancing their reputation and
competitiveness in the market.
SUMMARY
compelling reasons to consider handling these services
in-house:
* Increased Profit Margins: In-house services typically
yield higher profit margins compared to outsourcing,
as the dealership retains a more significant portion of
the revenue. In a recent case study, two established
dealerships have been able to show the profit from
managing auto glass services in house (Courtesy of
GMS, Glass Management Software for Dealerships).
* Control Over Quality: Managing auto glass services
internally allows dealerships to maintain control over
the quality of work, ensuring that customers receive
top-notch service.
* Enhanced Customer Experience: Offering auto glass
services as part of a comprehensive dealership experience
can improve customer satisfaction and loyalty.
* Customization: Dealerships can tailor their auto
glass services to align with their brand and customer
preferences, providing a personalized experience.
* Efficient Scheduling: In-house services enable dealerships
to optimize scheduling, reducing wait times
for customers and increasing operational efficiency.
LEVERAGING TECHNOLOGY
FOR EFFICIENCY
* To make the most of the profit potential in auto
glass services, dealerships can leverage advanced
technology solutions, such as the GMS Glass Management
Point of Sale (POS) software mentioned
earlier. This software streamlines quoting, inventory
control, scheduling, and insurance billing, making
the process more efficient and customer-friendly.
22
The profit potential of windshield replacements and
insurance billing for dealerships is substantial. With
millions of windshields being replaced each year and
a significant portion of these services billed to insurance,
dealerships have a golden opportunity to diversify
their revenue streams and enhance their customer
offerings.
In a competitive industry, embracing this profit potential
can set dealerships apart and drive long-term
success in an ever-evolving automotive landscape. For
more information visit: www.gmsdealerships.com
Mark Haeck, Vice President
of Business Development
at Mainstreet
Computers™ has dedicated
24 years to the
growth and profitability
of the leading glass software
brand, Glass Management
Software powered
by Mainstreet™. He
has helped thousands of glass industry professionals
take their business to the next level with advice,
best practices, education, and consulting. Not only
is Mark the resident glass industry guru, but he also
serves on the Standards Committee of the Auto Glass
Safety Council advocating for best practices across
the industry. Mark is a forward thinker who always
pushes the 'technology envelope' at Mainstreet™ and
finds new and innovative ways to increase sales and
revenue for our customer base. Today, he is consulting
and advising Fixed Ops Managers in North America
to grow additional revenue streams by adding auto
glass repair and replacement as an additional service
through state-of-the-art POS software. For more information
visit: www.gmsdealerships.com
http://www.gmsdealerships.com http://www.gmsdealerships.com
Fixed Ops Magazine - 2023 Vol20 05

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