FEATURE BY DAN ANTON 5 TIPS FOR TECHNICIAN COMMUNICATION Real-World Tips for Nurturing Service Technician Buy-In of New Ideas S ervice technicians are powerful people. They are the lions of their domain. Intruders beware. The exceptionally skilled and experienced are increasingly rare gems. Service directors and service advisors hoping to curry their favor often shudder in hesitation. This article briefly examines this dynamic. Its goal is to share a few real-world examples with tips for nurturing service technician buy-in of new ideas brought to them by their service director and/or their service advisors. Auto technicians are increasingly in demand, energetically pursued, and inclined to reject dealerships that tend to underutilize their talents, waste their time, or clutter their workday with " new ideas " that add no measurable value. According to an automotive publication, losing one auto tech can cost $172,000. That's a loss service directors fear - and why good ideas that require some level of technician influence rarely get explored. Marco Zwanenburg, a 25-year master technician with Naples Luxury Imports in Naples, Florida, explains the 36