Fixed Ops Magazine - 2023 Vol20 05 - 53

parts website. Then, you need to work on driving traffic
to your website with quality marketing that gets
your website in front of people. You must also provide
visitors with an amazing shopping experience with
digital retailing.
You need to leverage unique content on your website,
like robust parts descriptions and high-resolution product
photos, in order to drive traffic. If you rely on catalog
data for content on your website, you will need to spend
time updating various details, ensuring up-to-date
images and descriptions. It is not uncommon for OEM
catalogs to need some additional attention to improve
the customer experience, drive more traffic, and promote
more conversions.
With hundreds of parts in your catalog, trying to update
all of them at once is a major undertaking. Instead,
focus on the parts that are historically top sellers to
see a higher conversion rate. With proper imaging and
descriptions, these parts have the greatest potential
for higher profits.
When your parts website offers high-quality images and
consumer-friendly descriptions, it increases the number
of visitors and the number of shoppers that convert.
PROVIDE A GREAT SHOPPING EXPERIENCE
Giving consumers a great experience on your website
goes beyond having quality images and detailed
descriptions. You must also ensure the shopping
experience is smooth, from start to finish.
One way to provide this total shopping experience is
by making it easy for buyers to find the parts they are
looking for, including proper fitment. Asking for your
SEPTEMBER OCTOBER 2023 || FIXED OPS MAGAZINE
53

Fixed Ops Magazine - 2023 Vol20 05

Table of Contents for the Digital Edition of Fixed Ops Magazine - 2023 Vol20 05

Fixed Ops Magazine - 2023 Vol20 05 - 1
Fixed Ops Magazine - 2023 Vol20 05 - 2
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